Talk
Signaling effects of green marketing mix: An Application of SOR Model
Muhammad Sarwar (Sarwar, M.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship
Year (definitive publication)
2023
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-98095
Other Publication Details
Yes
Conference
International
Oral Presentation