Scientific journal paper Q1
Social entrepreneur perceived success by integrating cognitive mapping and MCDA
Ema (Carvalho, E.); Marta Bicho (Bicho, M.);
Journal Title
Journal of Management, Spirituality and Religion
Year (definitive publication)
2023
Language
English
Country
United Kingdom
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Abstract
The dual nature of social enterprises (social and financial goals) brings crucial challenges regarding the tensions to which objectives address, and therefore success is harder to assess and attain. This study aims to respond to this gap of knowledge by investigating social enterprises perceived path to success. It gives voice to social entrepreneur’s notion of success and applies the combination of Cognitive Mapping and MACBETH, techniques that help to capture success criteria’s complexity. The outcome of this study is a framework that allows to understand the way social entrepreneurs perceive success for their social enterprises. The findings reveal five indicators, in which the most important is Financial Sustainability, followed by Social Impact, whereas Business Model is considered the least important factor.
Acknowledgements
The authors acknowledgment the support of Casa do Impacto team, and all the participants that contributed for this study. This work was supported by Fundação para a Ciência e a Tecnologia (FCT), grant UIDB/00315/2020.
Keywords
Social entrepreneur,Subjective perceived success,Multiple criteria decision analysis,Cognitive mapping
  • Economics and Business - Social Sciences
Funding Records
Funding Reference Funding Entity
UIDB/00315/2020 Fundação para a Ciência e a Tecnologia

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