In recent decades, the night has been increasingly instrumentalized within urban strategies aimed at its economic and symbolic valorization. This process, driven by policies of urban regeneration and tourist attraction, has led to the eventification and touristification of the nocturnal landscape through festivals, light spectacles, and other ephemeral activations. This presentation will analyze the effects of these events on the construction of new nighttime narratives, the appropriation and re-signification of urban spaces, and the emerging tensions between the commodification of the night and its pre-existing social uses. Drawing from an ethnographic and comparative approach, the discussion will explore cases from various global cities, highlighting how the spectacularization of nocturnality reshapes the relationship between culture, economy, and territory within the context of aesthetic capitalism.

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Night,Spectacularization