Study of customer's perceptual antecedents of value and attitude toward Electronic Marketing Communication tools (e-mail and SMS): An Application to the Tourism Industry

Daniel Almeida; Paulo Rita

Ciência-IUL Publications Publication Detailed Description

Publication in conference proceedings

Study of customer's perceptual antecedents of value and attitude toward Electronic Marketing Communication tools (e-mail and SMS): An Application to the Tourism Industry

Daniel Almeida (Almeida, D.); Paulo Rita (Rita, P.);

Academy of Marketing Conference

Year (definitive publication)

2009

Language

English

Country

United Kingdom

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(Last checked: 2024-05-19 06:34)

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Abstract

Acknowledgements

Keywords

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Study of customer's perceptual antecedents of value and attitude toward Electronic Marketing Communication tools (e-mail and SMS): An Application to the Tourism Industry

Publication Identifiers

Ciência-IUL ID

ci-pub-10209

Other Publication Details

Online Publication Year	2009
Publisher	Academy of Marketing
Indexes	--
ISSN	--
ISBN	--
Volume	--
Article Number	--
Pages	0 - 0	Total Pages	0
Peer Reviewed	Yes
Dissemination Mean	Printed
Editors
Event Title	--
Event Organizer	University of Leeds
City	Leeds
Event Type	Conference
Event Classification	International
Event Year	2009
Event Publication Type	Full Paper
Publication Date (online)
Publication Date (print)