This article presents concepts and principles of sustainable development and reflections on the needs of future generations. Kindly check and verify that the author names are correctly recognized and presented in the correct sequence order, which is [given name, middle name/initial, family name] for the author(s). In addition, please verify that the name(s) and respective affiliation(s) shown on the metadata page are valid and make any necessary amendments if required. Its main objective is to demonstrate how Design can contribute to the search for alternative paths that promote environmental sustainability. From an environmental and economic perspective, the focus is the immediate change in attitude toward consumerism and production. Therefore, works that aim to contribute to this change in the contemporary scenario are shown. As specific objective, this article intends to present some Brazilian companies that, in turn, have in their business proposals a concern with sustainability and preservation of nature. Were chosen as examples companies that work on innovations in their production chains, reducing waste and reducing the environmental impact of their products and using these processes as a form of communication with the public. The methodology used in the research of this article consists of an exploratory and descriptive analysis of the object of study through a bibliographic survey of books, electronic documents, theses, dissertations, magazines, other periodicals and websites.

To the Ceará Foundation of Support to Scientific and Technological Development (FUNCAP), for the financial support to research groups (edital 07/2021, number PS1-0186-00284.01.00/21).