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Publication Detailed Description
X International Congress on teaching cases related to Public and Nonprofit Marketing
Year (definitive publication)
2018
Language
English
Country
Portugal
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Abstract
Students seldom contemplate the importance of sustainability in family businesses. Indeed,
the economic dimension of sustainability using performance statements remains a neglected
field of study. The case of a Spain family firm in the tourism sector, Meliá Hotels
International, is used to introduce students to sustainability analyses through the study of
the company's sustainability information. This provides instructors with an opportunity to
discuss the actual financial state of the company and how to improve some indicators, as
well as to present an overview of the long term sustainability of a family business.
A qualitative methodology is used based on the documental analysis of sustainability
reporting and information collected from the company's website and the media.
This case can be used in management and accounting classes at both the bachelor and
master levels. It is an important topic for users of financial information, entrepreneurs and
other stakeholders concerned with these issues.
Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
Funding Reference | Funding Entity |
---|---|
UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |