Ciência_Iscte
Publications
Publication Detailed Description
Marketing and smart technologies. Smart innovation, systems and technologies
Year (definitive publication)
2023
Language
English
Country
Singapore
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Abstract
The main objective of this study was to understand how the users accepts the change of their operating system. Objectives were defined, like clarifying each of the operating systems, understand the preference of consumers’ choice through a questionnaire and understand whether or not there is difficulty for users to change their operating system. Thus, a questionnaire was carried out to 204 participants aged between 16 and 72 years in the region of Lisbon. The main criteria were being over 12 years old and having a smartphone. Throughout the study, it was possible to understand that most people have a smartphone, that the satisfaction with the operating system they are currently using is quite high, that older consumers have more difficulty in changing operating system, and that product features are what most influences consumers to switch from an Android to an iOS or vice versa.
Acknowledgements
ISTAR-Information Sciences and Technologies and Architecture Research Center from Iscte-Instituto Universitário de Lisboa, Portugal, partially funded by the Portuguese Foundation for Science and Technology (Project "FCT UIDB/04466/2020").
Keywords
Operating system,Smartphone,Technology acceptance,User satisfaction,Mobile communications
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/04466/2020 | Fundação para a Ciência e a Tecnologia |
Português