Artigo em revista científica
Telephone surveys using mobile phones: an analysis of response rates, survey procedures and respondents' characteristics
Paula Vicente (Vicente, P.); Elizabeth Reis (Reis, E.);
Título Revista
Australasian Journal of Market and Social Research
Ano
2009
Língua
Inglês
País
Austrália
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Abstract/Resumo
Telephone surveying has become the major mode of data collection in the sample survey field since the mid 1980s; presently other modes of advanced telecommunication such as mobile phones are fast becoming important supplements and even competitors to the fixed telephones. This paper uses a nationwide dual frame survey of fixed and mobile phone numbers to examine the potential of mobile phones for survey work, the methodological implications of their use and the differences to fixed phones surveys.
Agradecimentos/Acknowledgements
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