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The ASP framework as a new branding audit lens for Marketing Innovation
Ana Brochado
(Brochado, A.);
Nina Wiegers (Wiegers, N.);
Event Title
The ASP framework as a new branding audit lens for Marketing Innovation
Year (definitive publication)
2015
Language
English
Country
Portugal
More Information
--
Abstract
--
Acknowledgements
--
Keywords
Publication Identifiers
Ciência-IUL ID
ci-pub-25481
Other Publication Details
Peer Reviewed
Yes
Dissemination Mean
Other
City
Event Type
Conference
Event Classification
European
Event Presentation Type
Oral Presentation
Publication Date (online)
Publication Date (print)
Português
