Book chapter
The business of luxury brands: Luxury car brand relationship
Elisa Giacosa (Giacosa, E.); Francesca Culasso (Culasso, F.); Sandra Loureiro (Loureiro, S. M. C.);
Book Title
Managing globalization: New business models, strategies and innovation
Year (definitive publication)
2016
Language
English
Country
United Kingdom
More Information
Visit Link
Web of Science®

This publication is not indexed in Web of Science®

Scopus

This publication is not indexed in Scopus

Google Scholar

Times Cited: 0

(Last checked: 2024-11-18 01:11)

View record in Google Scholar

Abstract
Luxury businesses represent an important market in several countries, such as Italy and France. For this reason, it is interesting to focus on this sector, looking at the many different company business models. An analysis of luxury may reach two different interpretations: elitist connotations of luxury where the phenomenon is directed at specific individual targets; and luxury as a social value and a manifestation of the individual within the community.
Acknowledgements
--
Keywords
Publication Identifiers
ci-pub-31393
Other Publication Details
2016
Cambridge Scholars Publishing
--
--
978-1-4438-8897-4 (print)
2
25 - 49 24
--
Yes
Both (printed and digital)
Demetris Vrontis, Matteo Rossi and Stefano Bresciani