English
Ciência-IUL
Publicações
Descrição Detalhada da Publicação
The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction
Título Revista
Journal of Travel and Tourism Marketing
Ano (publicação definitiva)
2018
Língua
Inglês
País
Reino Unido
Mais Informação
Web of Science®
Scopus
Google Scholar
Abstract/Resumo
Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors’ experiences in rural destinations is still scarce. This paper analyzes the rural tourism experience of Portuguese tourists who answered an online survey (N = 252). The paper aims at validating, in the rural tourism context, a previously proposed tourist experience scale, and analyzing the relationships between the experience, arousal, memory, and satisfaction. Results reveal that the rural tourism experience dimensions of education and esthetics positively predict rural tourists’ arousal, whereas escapism and esthetics determine memorability. Finally, implications for rural tourism marketing are discussed.
Agradecimentos/Acknowledgements
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Palavras-chave
Rural tourism,Experience economy,Arousal,Memory,Satisfaction,Destination marketing
Classificação Fields of Science and Technology
- Outras Ciências Sociais - Ciências Sociais
Registos de financiamentos
| Referência de financiamento | Entidade Financiadora |
|---|---|
| PTDC/CS-GEO/104894/2008 | Fundação para a Ciência e a Tecnologia |
