Português
Ciência-IUL
Publications
Publication Detailed Description
The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction
Journal Title
Journal of Travel and Tourism Marketing
Year (definitive publication)
2018
Language
English
Country
United Kingdom
More Information
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Abstract
Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors’ experiences in rural destinations is still scarce. This paper analyzes the rural tourism experience of Portuguese tourists who answered an online survey (N = 252). The paper aims at validating, in the rural tourism context, a previously proposed tourist experience scale, and analyzing the relationships between the experience, arousal, memory, and satisfaction. Results reveal that the rural tourism experience dimensions of education and esthetics positively predict rural tourists’ arousal, whereas escapism and esthetics determine memorability. Finally, implications for rural tourism marketing are discussed.
Acknowledgements
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Keywords
Rural tourism,Experience economy,Arousal,Memory,Satisfaction,Destination marketing
Fields of Science and Technology Classification
- Other Social Sciences - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| PTDC/CS-GEO/104894/2008 | Fundação para a Ciência e a Tecnologia |
