Talk
The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison
Sandra Loureiro (Loureiro, S. M. C.); Ângela Veríssimo (Veríssimo, A.); Ricardo Cayolla (Cayolla, R.);
Event Title
Conference book Proceedings of 10th CIRCLE International Conference
Year (definitive publication)
2013
Language
English
Country
United Kingdom
More Information
Abstract
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Acknowledgements
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Keywords
Associated Records