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Publication Detailed Description
The effect of smiling pictures on perceptions of personas
UMAP'19 Adjunct: Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization
Year (definitive publication)
2019
Language
English
Country
United States of America
More Information
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Abstract
We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.
Acknowledgements
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Keywords
Smile,Personas,Persona design,User study
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/SOC/03126/2013 | Fundação para a Ciência e a Tecnologia |
