Talk
The effects of perceived value, brand relationship, and brand love on loyalty intentions: an empirical study
Sandra Loureiro (Loureiro, S.M.C.);
Event Title
1st International Colloquium-Consumer brand relationship
Year (definitive publication)
2010
Language
English
Country
United States of America
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9728
Other Publication Details
Yes
Digital
Winter Park-Orlando
Conference
International
Oral Presentation