Publication in conference proceedings
The effects of social networking sites on brand benevolence
Daniela Langaro (Langaro, D.); Maria Salgueiro (Salgueiro, M. F.); Paulo Rita (Rita, P.);
European Marketing Academy Conference Proceedings
Year (definitive publication)
2017
Language
English
Country
Netherlands
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Abstract
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Publication Identifiers
ci-pub-33991
Other Publication Details
2017
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2017
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