Publication in conference proceedings
The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits
Andreia Pinho (Pinho, A.); Sandra Loureiro (Loureiro, S.M.C.); Elisabeth Kastenholz (Kastenholz, E.);
American Academy Advertising Conference
Year (definitive publication)
2012
Language
English
Country
United States of America
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9705
Other Publication Details
2012
AAA
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1 - 10 10
Yes
Digital
Margaret Morrison (University of Tennessee
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American Academy of Advertising
Myrtle Beach
Conference
International
2012
Full Paper