Talk
The Impact of Brand Coolness on Compassionate Responses in Charity Shock Advertising
Beatriz Brito (Brito, B.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
18th Annual Conference of the EuroMed Academy of Business
Year (definitive publication)
2025
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Abstract
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Publication Identifiers
ci-pub-120981
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