Publication in conference proceedings
The influence of brand image and brand satisfaction on wine love and loyalty
Sandra Loureiro (Loureiro, S.M.C.); Hans. R. Kaufmann (Kaufmann, H.R.); Rui Estrela (Estrela, R.);
EuroMed
Year (definitive publication)
2011
Language
English
Country
Greece
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9711
WOS:000302400100073
Other Publication Details
2011
EuroMed Press
Web of Science©;
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978-9963-711-01-7 (print)
978-9963-711-01-7 (online)
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1131 - 1139 0
Yes
Digital
Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba
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EuroMed Academy of Business Research
Elounda
Conference
International
2011
Full Paper