Scientific journal paper
The Influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness
Martinez, L.F. (Martinez, L.F.); Gameiro, D. (Gameiro, D.); Martinez, L.F. (Martinez, L.F.); Agante, Luisa (Agante, Luisa); Ana Maria Abreu (Abreu, A. M.);
Journal Title
Revista Portuguesa de Marketing
Year (definitive publication)
2020
Language
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Country
Portugal
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Times Cited: 1

(Last checked: 2026-03-29 10:46)

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Abstract
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Acknowledgements
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Keywords
Colour,Consumer Behavior
Fields of Science and Technology Classification
  • Psychology - Social Sciences
Publication Identifiers
cv-prod-id-2583984
ci-pub-116775
Other Publication Details
2020
Instituto Portugue?s de Administrac?a?o de Marketing : Ensigest
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0873-2949 (print)
0873-2949 (online)
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19 37
71 - 86
Yes