Português
The intellectual private property of public powers: Cities and regions as owners of brand names and commercial signatures
Event Title
2018 Annual Conference of EPIP
Year (definitive publication)
2018
Language
English
Country
Germany
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Abstract
This work explores the trends and possible implications of the phenomenon of the
(public) ownership of (private) intangible property. It presents the trademark footprint of 14 large European cities and compares their different marketing trajectories. It also reviews, for the Portuguese case, the recent rise of local trademarking behaviour by the municipal authorities of smaller cities and regions. The possible reasons for these developments are investigated.
Acknowledgements
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Keywords
