Talk
The Mediating Effects of New services on the impact of market orientation and market performance on Financial Performance
Ana Paula Queiroga (Queiroga, A.P.); Maria-Conceição Santos (Santos, M-C.); Luís Filipe Lages (Lages, L. F.);
Event Title
35th European Marketing Academy (EMAC) Conference Athens, Greece: 35th EMAC Conference.
Year (definitive publication)
2006
Language
English
Country
Greece
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Abstract
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Acknowledgements
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Keywords