Publication in conference proceedings
The role of affective commitment in driving environmental efforts: a cross-cultural study
Sandra Loureiro (Loureiro, S. M. C.); Dong-Mo Koo (Koo, D.-M.); Breazeale, Michael (Breazeale, M.);
Proceeding of 2014 Global Marketing Conference -Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice
Year (definitive publication)
2014
Language
English
Country
Republic of Korea
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-18915
Other Publication Details
2014
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1976-8699 (online)
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66 - 84 --
Yes
Both (printed and digital)
Juran Kim
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GAMMA-Global marketing conference
Singapore
Conference
International
2014
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