Talk
The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study
Paula Rodrigues (Rodrigues, P.);
Event Title
GAMMA - Global Marketing Conference at Tokyo
Year (definitive publication)
2018
Language
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More Information
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
cv-prod-id-782934
ci-pub-68022
Other Publication Details
Yes
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