Talk
The role of consumers' parasocial attachement in product placement
Dias, J (Dias, J); Carmen Lages (Lages, C.); José G. Dias (Dias, J. G.);
Event Title
American Academy of Advertising European Conference
Year (definitive publication)
2010
Language
English
Country
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More Information
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-10603
Other Publication Details
Yes
Digital
Milão
Conference
International
Oral Presentation