Talk
The role of green influencers and the adoption of sustainable habits by Generation Z
M. Andrade (Andrade, M.); Luisa Martinez (Martinez, L.M.); Filipe R. Ramos (Ramos, F.R.);
Event Title
1st Marketing & Business Perspectives Summit | Marketing & Business Challenges for Generation Z
Year (definitive publication)
2023
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-97466
Other Publication Details
Yes
Digital
Lisboa
Conference
International
Oral Presentation