Talk
The Role of Social Network Sites in Driving Customer Relationship Loyalty
Daniela Langaro (Langaro, D.); Paulo Rita (Rita, P.); Maria Salgueiro (Salgueiro, M.F.);
Event Title
25th Annual Doctoral Colloquium of the European Marketing Academy (EMAC)
Year (definitive publication)
2012
Language
English
Country
Portugal
More Information
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Abstract
NA
Acknowledgements
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Keywords
Publication Identifiers
ci-pub-28225
Other Publication Details
Yes
Both (printed and digital)
Lisboa
Conference
European
Oral Presentation