Talk
The Social Side of Cool Brands
Sandra Loureiro (Loureiro, S.M.C.); Rui Alexandre Sousa Lopes (Lopes, Rui);
Event Title
Consumer-brand relationship
Year (definitive publication)
2012
Language
English
Country
United States of America
More Information
Visit Link
Abstract
--
Acknowledgements
--
Keywords
--
Publication Identifiers
ci-pub-9704
Other Publication Details
Yes
Digital
Boston
Conference
International
Oral Presentation