Publication in conference proceedings
Towards a Brand Equity Theory: A Definition, Conceptual and Research Design
Nebojsa Davcik (Nebojsa Davcik); Rui Vinhas da Silva (Vinhas da Silva, Rui); Joe F. Hair (Joe F. Hair);
2014 Academy of Marketing Science (AMS) Annual Conference
Year (definitive publication)
2014
Language
English
Country
United States of America
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-14804
Other Publication Details
2014
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Yes
Both (printed and digital)
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Academy of Marketing Science
Indianopolis - EUA
Conference
International
2014
Full Paper