Publication in conference proceedings
Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research
Nebojsa Davcik (Nebojsa Davcik); Rui Vinhas da Silva (Vinhas da Silva, Rui); Joe Hair (Joe Hair);
9th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group
Year (definitive publication)
2014
Language
English
Country
United Kingdom
More Information
--
Web of Science®

This publication is not indexed in Web of Science®

Scopus

This publication is not indexed in Scopus

Google Scholar

This publication is not indexed in Google Scholar

Abstract
--
Acknowledgements
--
Keywords
Publication Identifiers
ci-pub-14800
Other Publication Details
2014
--
--
NA (print)
NA (online)
--
--
-- --
Yes
Both (printed and digital)
--
Academy of Marketing
University of Hertfordshire- London
Conference
International
2014
Full Paper