True colors: Consumers’ packaging choices depend on the color of retail environment

Ciência_Iscte Publications Publication Detailed Description

Scientific journal paper Q1

Martinez, Luisa M. (Martinez, Luisa M.); Belén Rando (Rando, B.); Agante, Luisa (Agante, Luisa); Ana Maria Abreu (Abreu, A. M.);

Journal Title

Journal of Retailing and Consumer Services

Year (definitive publication)

2021

Language

Country

United States of America

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Times Cited: 63

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Times Cited: 138

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Abstract

Acknowledgements

Keywords

Color,Consumer Behavior

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