Understanding the use of virtual reality in Marketing: A text-mining based review

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Sandra Loureiro (Loureiro, S. M. C.); João Guerreiro (Guerreiro, J.); Sara Eloy (Eloy, S.); Daniela Langaro (Langaro, D.); Padma Panchapakesan (Panchapakesan, P.);

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Research Seminars BRU-IUL

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2019

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