Artigo em revista científica
Value-in-use in a B2B food service logistic context
Luís Miguel de Castro Ferreira (Ferreira, L. M. C.); João Menezes (Menezes, J.);
Título Revista
Encontros Científicos - Tourism and Management Studies
Ano
2015
Língua
Inglês
País
Portugal
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Títulos Alternativos

(Português) Valor de uso num contexto B2B na logística no sector alimentar

Abstract/Resumo
The main objective of this research is to understand the way a provider participates and contributes in the value co-creation process and identify the drivers that contribute to it. Given the nature of the phenomena under study a qualitative research approach was chosen to conduct this study. To reach a deep understanding about the phenomena in the B2B empirical context where it takes place, a case study was conducted and data was collected through semi-structured interviews to key informants involved in the process. A link between value-in-use dimensions emerged suggesting the importance to the logistic provider to adapt its operation and internal organization in order to better contribute to the value creation process. The mechanisms that influence the experience lived by the logistic provider’s customer were identified and point to the importance of interactions and building a strong relationship in order to create a trust and collaborative environment between companies.
Agradecimentos/Acknowledgements
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Palavras-chave
Value-in-use,Value co-creation,Service experience,Logistic providers
Registos de financiamentos
Referência de financiamento Entidade Financiadora
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia