Talk
Virtual reality and artificial intelligence: co-creation process between consumers and firms in an area of smart cities
Mónica Mendes Ferreira (Ferreira, Mónica Mendes); Sandra Loureiro (Loureiro, S. M. C.); Hélia Gonçalves Pereira (Pereira, H.);
Event Title
6th International AR VR Conference: Augmented Reality and Virtual Reality - New trends in immersive technology
Year (definitive publication)
2020
Language
English
Country
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Abstract
The aim of this study is twofold: provide an overview of the virtual reality and artificial intelligence conceptualization and applications and propose a framework for the consumer-firm experience process in the context of smart cities. The framework will give a novel perspective on the topic and provide theoretical contributions.
Acknowledgements
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Keywords
Publication Identifiers
ci-pub-98924
Other Publication Details
Yes
Digital
Conference
International
Oral Presentation