Scientific journal paper Q1
Visitors come to experience science: Towards a non-obtrusive evaluation method based on immersive virtual reality
Carla Morais (Morais, C.); Luciano Moreira (Moreira, L.); Ana Teixeira (Teixeira, A.); Teresa Aguiar (Aguiar, T.); António Fernando Coelho (Coelho, A. F.); Vasco Magalhães Pereira (Pereira, V. M. ); Alexandre Jacinto (Jacinto, A.); Marta Varzim (Varzim, M.); João Paiva (Paiva, J. C.); Miriam Henriques Rosa (Rosa, M.); et al.
Journal Title
Journal of Science Communication
Year (definitive publication)
2022
Language
English
Country
Italy
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Abstract
This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.
Acknowledgements
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Keywords
  • Media and Communications - Social Sciences
Funding Records
Funding Reference Funding Entity
DL57/2016/CP1359/CT0027 Fundação para a Ciência e a Tecnologia
UTAP-EXPL/CD/0106/2017 Fundação para a Ciência e a Tecnologia
UIDB/00081/2020 Fundação para a Ciência e a Tecnologia
PTDC-CED-EDG-31480-2017 Fundação para a Ciência e a Tecnologia