Data visualization plays a critical role in how individuals interpret and interact with complex information, influencing both user trust and decision-making. This presentation focuses on how individual differences shape users’ trust and susceptibility to cognitive biases, such as the anchoring bias and the phantom effect. Drawing on recent findings, we will discuss how visualization techniques influence the trust-building process and may trigger biases that impact decision-making. Emerging research directions will also be explored, emphasizing advances in priming and mitigation techniques for cognitive biases and in designing visualizations that support more reliable trust and decision outcomes.

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