Publication in conference proceedings
What Football Consumers are Willing to Do to be Close to Their Football Club Brand?
Ricardo Cayolla (Cayolla, R.); Sandra Loureiro (Loureiro, S. M. C.);
4th International Consumer brand relationships-The (R)evolution of Consumer-Brand Relationships
Year (definitive publication)
2013
Language
English
Country
United States of America
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-13201
Other Publication Details
2013
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-- 10
Yes
Both (printed and digital)
Michael Breazeale, Susan Fournier, and Jill Avery
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Simmons colleage
Boston
Conference
International
2013
Full Paper