Talk
When bad guys are good to brands: An experimental study of product placement with negative and positive television characters
José António Dias (Dias, J.A.); José G. Dias (Dias, J. G.); Carmen Lages (Lages, C.);
Event Title
Macrotheme Conference
Year (definitive publication)
2012
Language
English
Country
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More Information
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-8842
Other Publication Details
Yes
Digital
Paris
Conference
International
Oral Presentation