The shortage of foster families in child protection systems worldwide is a critical issue that requires a deeper understanding of culturally situated approaches to recruit new families. This study aimed to explore public awareness of foster care, examine barriers and enablers to becoming a foster family, and draw on behavioural theory to inform the development of outreach and recruitment strategies. Data were collected through semi-structured individual interviews with 29 participants (14 foster parents, 15 staff; Portugal) and subjected to a thematic analysis. The results suggested that there was limited public knowledge about foster care. Becoming a foster parent was linked both with reflective motivational processes (e.g., child-centred motivations) and the availability of multidimensional resources (e.g., social support), but multi-level constraints were identified as barriers to becoming a foster parent (e.g., worries related to the foster child). Integrated outreach strategies (e.g., combining tailored and mass media approaches) with a range of communication channels and vehicles may raise awareness and enable the recruitment of more foster families. Participants indicated that message content should involve system-related information and evidence about the positive impact of fostering, among other aspects. Overall, this multi-informant study provides conceptually grounded and practice-relevant insights to support the recruitment of prospective foster families.

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Foster care,Foster families,Reasons for fostering,Awareness,Recruitment strategies,Communication strategies

• Psicologia - Ciências Sociais
• Ciências da Educação - Ciências Sociais
• Sociologia - Ciências Sociais