Publication in conference proceedings
Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium
Ana Brochado (Brochado, A.); Sandra Loureiro (Loureiro, S. M. C.);
Atas das XXIV Jornadas Luso-Espanholas de Gestão Científica
Year (definitive publication)
2014
Language
English
Country
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-18911
Other Publication Details
2014
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1
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Yes
Both (printed and digital)
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Instituto Politécnico de Leiria
Conference
International
2014
Full Paper