Alessandro Marinho Pinheiro was born in Rio de Janeiro in 1973, currently resides in Queluz, is a PhD candidate in Information Sciences and Technologies (already completed and awaiting the definition of his defense date), holds a Master's degree in Business Management (2014), Specialization in Marketing (2005), and a Bachelor's degree in Business Management (2003). He worked as a Higher Education Professor in Brazil for fifteen years (until June 2018). He is currently a Visiting Assistant Professor at ISCTE and an Assistant Professor at Universidade Europeia.