Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 2º | Consumer Behaviour Trends | -- | No |
| 2023/2024 | 2º | Advanced Topics in Management II | Doctorate Degree (PhD) in Business Administration; | No |
| 2023/2024 | 2º | Consumer Behaviour Trends | -- | No |
| 2023/2024 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2023/2024 | 1º | Research Methods in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2023/2024 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | Yes |
| 2022/2023 | 2º | Advanced Topics in Management II | Doctorate Degree (PhD) in Business Administration; | No |
| 2022/2023 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 1º | Research Methods in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2022/2023 | 1º | Research Seminar in Management | -- | No |
| 2022/2023 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | Yes |
| 2021/2022 | 2º | Wine Tourism & Wine Business | -- | Yes |
| 2021/2022 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2021/2022 | 1º | Research Methods in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2021/2022 | 1º | Research Seminar in Management | -- | No |
| 2021/2022 | 1º | Wine Tourism & Wine Business | -- | Yes |
| 2020/2021 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2020/2021 | 1º | Research Methods in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2020/2021 | 1º | Research Seminar in Management | -- | No |
| 2020/2021 | 1º | Research Seminar in Management of Services and Technology | Master Degree in Management of Services and Technology; | No |
| 2019/2020 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2019/2020 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | Yes |
| 2019/2020 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2019/2020 | 1º | Research Seminar in Management of Services and Technology | Master Degree in Management of Services and Technology; | No |
| 2018/2019 | 2º | Research Project in Marketing | -- | No |
| 2018/2019 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2018/2019 | 2º | Research Design in Tourism | -- | Yes |
| 2018/2019 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2018/2019 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | Yes |
| 2018/2019 | 1º | Research Methods in Tourism | -- | Yes |
| 2018/2019 | 1º | Research Project in Tourism Management | -- | No |
| 2017/2018 | 2º | Research Project in Marketing | -- | No |
| 2017/2018 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2017/2018 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2017/2018 | 1º | Research Seminar in Management | -- | No |
| 2017/2018 | 1º | Research Seminar in Management of Services and Technology | Master Degree in Management of Services and Technology; | No |
| 2017/2018 | 1º | Data Analysis in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2016/2017 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2016/2017 | 2º | Research Project II | -- | Yes |
| 2016/2017 | 2º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2016/2017 | 2º | International Tourism and Hospitality Marketing | -- | No |
| 2016/2017 | 2º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2016/2017 | 2º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2016/2017 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2016/2017 | 2º | Competition Policy and Regulation | Master Degree in Business Economics and Competition; | No |
| 2016/2017 | 1º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2016/2017 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | No |
| 2016/2017 | 1º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2016/2017 | 1º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2016/2017 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | Yes |
| 2015/2016 | 2º | Research Project in Marketing | -- | No |
| 2015/2016 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2015/2016 | 2º | Research Design II | -- | Yes |
| 2015/2016 | 2º | Research Project II | -- | Yes |
| 2015/2016 | 2º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2015/2016 | 2º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2015/2016 | 2º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2015/2016 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2015/2016 | 1º | Qualitative Research | Doctorate Degree (PhD) in Management; | No |
| 2015/2016 | 1º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2015/2016 | 1º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2015/2016 | 1º | International Seminar in Hospitality & Tourism Management | -- | Yes |
| 2015/2016 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2014/2015 | 2º | Research Development and Publication | Doctorate Degree (PhD) in Management; | No |
| 2014/2015 | 2º | Marketing Innovation | -- | Yes |
| 2014/2015 | 2º | Research Design II | -- | Yes |
| 2014/2015 | 2º | Statistical Methods | -- | Yes |
| 2014/2015 | 2º | Research Project II | -- | Yes |
| 2014/2015 | 2º | Marketing & Innovation in Hospitality & Tourism | -- | Yes |
| 2014/2015 | 2º | Tourism & Urban Worlds | -- | Yes |
| 2014/2015 | 2º | Anthropological Perspectives in Hospitality & Tourism | -- | Yes |
| 2014/2015 | 2º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2014/2015 | 1º | Qualitative Methods | -- | Yes |
| 2013/2014 | 2º | Research Project II | -- | No |
| 2013/2014 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | Yes |
| 2013/2014 | 1º | Research Project I | -- | No |
| 2013/2014 | 1º | Marketing Management | -- | No |
| 2013/2014 | 1º | Market Research | Bachelor Degree in Marketing Management; | Yes |
| 2013/2014 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
Teaching Activities
Supervisions
Ph.D. Thesis (35)
Ongoing (11)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Ding Li | An Empirical Study of Innovative Management of Core Customers of Company Q in the Context of Digital Transformation | English | Developing | Iscte | 2024 |
| Rafica Abdulrazac | Análise das Relações Comerciais Bilaterais entre Moçambique e África do Sul com Aplicação do Modelo ARDL | Portuguese | Developing | Iscte | 2023 |
| Maryam Firouznia | Fostering functional and hedonic consume-brand relationships in social media, A study of luxury wine tourism industry | English | Developing | Iscte | 2022 |
| Luís Filipe Nunes Cabral Moura | Prisons as an efficient multi-product function. A model of partnership between public and privates | English | Developing | Iscte | 2022 |
| Irina de Fátima Gonçalves Saturnino de Oliveira | Child Care Choices in the Hospitality Industry | English | Developing | Iscte | 2022 |
| Ye Yigen | Influencing Factors and Evaluation Model of the Doctor-Patient relationship in Pediatrics | English | Developing | Iscte | 2022 |
| Ding Qianmei | Green plant and flower leasing industry | English | Developing | Iscte | -- |
| Peng WANG | Influence Mechanism of Subscription Intentions and Behaviors of Generation Z Users for Beauty Camera Apps | English | Developing | Iscte | -- |
| Xu Peng | Relationship between literary-and-artistic works and urban marketing: a case study of Yuzhong District, Chongqing | English | Developing | Iscte | -- |
| Xuan ZHOU | Business models innovation exploration under financial technology era in China: research based on Shanghai Icekredit information technology Co. Ltd | English | Developing | Iscte | -- |
| Cristina Delgado Tavares Nunes Gonçalves | Enhancing Compliance Risk Frameworks through ESG Integration: A Comparative Study of Regulatory and Corporate Approaches in Europe and China | English | Developing | Iscte | -- |
Concluded (24)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Ding Qianmei | Influence Mechanisms of the Repurchase Intentions of Green Plant and Flower Leasing Services: The Perspective of Enterprise Users | English | Iscte | 2023 | 2025 |
| Su Zhuo | Motivators and Inhibitors of Customer Co-creation: The Case of Xiaomi Company | English | Iscte | 2022 | 2025 |
| Xie Lei | The Impact of Medical Service Quality and Brand on Brand Equity in Private Hospitals in China: Patient Involvement as a Moderator of the Relationship | English | Iscte | -- | 2025 |
| He Da | The influence of subsidy policies on the behavior of exhibition organizers: policy perception and decision preferences | English | Iscte | 2022 | 2024 |
| João Paulo Dias Rodrigues | Hospitality Business Analytics: understanding analytics knowledge in hotel management | English | Iscte | 2022 | 2024 |
| Lu Yun | An extended TPB model of consumers' green furniture purchase intention and purchase behavior: The roles of green perceived value, income, environmental awareness, and willingness to pay | English | Iscte | 2020 | 2023 |
| Sónia Maria Chin Ah Lima | PPP – A RISK APPROACH IN THE WATER SECTOR | English | Iscte | 2021 | 2021 |
| Li Bin | Online community loyalty in China: Social support and social capital perspectives | English | Iscte | 2016 | 2021 |
| Shen Da | Post-90s Consumers' Behavior of Mobile Internet-based Financial Products in China | English | Iscte | 2016 | 2021 |
| Sonia Maria Chin Ah Lima | PPP - A Risk Approach in the Water Sector | English | Iscte | 2018 | 2021 |
| Paulo Alexandre Marques | Turismo e Mudança Social no Bairro de Alfama | Iscte | 2014 | 2021 | |
| José Pedro Meira Campino | Success determinants of initial coin Offerings (ICOs) | English | Iscte | 2019 | 2021 |
| Ana Sofia Almeida Lopes | Hospitality as an Instrument for Services Improvement: A Case Study in the Hospital Context | English | Iscte | -- | 2019 |
| Alexandra Sofia Marinho Silva Mendes | Volatility in city tourism demand | English | Iscte | -- | 2019 |
| Ana Sofia Almeida Lopes | Hospitality as a tool for service improvement: A Hospital Case Study | Iscte | 2016 | 2019 | |
| Alexandra Sofia Marinho da Silva Mendes | Volatility of City Tourism Demand | Iscte | 2017 | 2019 | |
| Fernando Governo | English | Iscte | -- | 2018 | |
| Xue Yufeng | English | Iscte | -- | 2018 | |
| Xue Yufeng | Consumer Experience and Satisfaction Of Private Health Management Service Enterprises in China | Iscte | 2015 | 2018 | |
| Helena Rodrigues | English | Iscte | -- | 2017 | |
| Helena Maria Correia Neves Cordeiro Rodrigues | A Scoping Review: Exploring the World of Medical and Wellness Tourism | Iscte | 2012 | 2017 | |
| Da Shen | Post-90s Consumers’ Behavior of Mobile-Internet based Financial Product in China | English | Iscte | -- | |
| Li Bin | Social Support, Social Capital and Online Community E-Loyalty: An Empirical Study | Portuguese | Iscte | -- | |
| Paulo Alexandre Marques | Turismo e Mudança Social no Bairro de Alfama | Portuguese | Iscte | -- |
M.Sc. Dissertations (106)
Ongoing (30)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Maria Ana Contreiras Godinho | Exploring Brand Attachment in Food Delivery Apps: Beyond Functional Values | English | Delivered | Iscte | 2025 |
| Rodrigo Filipe Faria Ricardo | The Impact of Memorable Experiences on Tourist Satisfaction and Loyalty in Surf Tourism | English | Delivered | Iscte | 2025 |
| Maria Madalena Borralho Mendes Barbeitos | The visitor’s multisensorial phygital experience in chocolate museums | English | Delivered | Iscte | 2025 |
| Carolina da Silva Rosa | Gender differences in the way top leaders deal with error. | Portuguese | Delivered | Iscte | 2024 |
| Diva Fonseca e Mestre | Exploring Social Media Travel Influencers’ Role in Shaping Gen Z’s Travel Intentions in Portugal | English | Delivered | Iscte | 2025 |
| Cláudia Aleixo da Costa Pessoa | Servicescape in Work-Friendly Coffee Shops: Effects on Perceived Productivity, Satisfaction, and Revisit Intention | English | Delivered | Iscte | 2024 |
| Francisco Luís Gonçalves Marques Wilbraham de Sousa | The Influence of Environmental Design and Marketing Strategies on Consumer Behavior in Portuguese Land-Based Casinos | English | Delivered | Iscte | 2024 |
| Beatriz Moradias da Silva Guedes | Exploring Generation Z’s Perceptions and Motivations in Rural Tourism: TheImportance of Authentic and Memorable Experiences | English | Delivered | Iscte | 2024 |
| Raquel Sofia Serrão Filipe | Determinants of impulsive buying: Impact of mindfulness on impulsive buying through the mediation of self-esteem and self-acceptance | English | Delivered | Iscte | 2024 |
| Ricardo Nuno Amaro Mota | Who Forgives the Wicked? The Influence of Brand Love and Consumers’ Personality Traits on Attitudes and Behaviours After a Brand Betrayal Event | English | Delivered | Iscte | 2024 |
| Pedro Miguel Pinheiro Barradas | Sustainable Investment Decisions and Characteristics of Young People in Financial Markets | Developing | Iscte | 2025 | |
| Pedro Guilherme Teixeira Macedo | Revisão de literatura sistemática - Robo Advisor | English | Developing | Iscte | 2021 |
| Ana Maria Moura Simões | O papel das "celebrity endorsement" no setor de comida e bebida- Um estudo com as Gerações Y e Z | English | Developing | Iscte | 2021 |
| Francisco Miguel Pinto Ramos | Qualidade de Serviço no Glamping | English | Developing | Iscte | 2021 |
| Manuel Nunes da Silva Ribeiro Couto | Influencia gastronómica nas escolhas turisticas | English | Developing | Iscte | 2021 |
| Inês da Silva Santos Teixeira | Qualidade de Serviço nos aeroportos- perspetiva europeia | English | Developing | Iscte | 2021 |
| Afonso Vaz de Barros Nunes Mendes | Uso de tecnologias de check-in e check-out em unidades hoteleiras de luxo | English | Developing | Iscte | 2021 |
| Guilherme Proença da Cunha Carvalho Portugal | Determinantes de sucesso das ofertas iniciais de moedas. | English | Developing | Iscte | 2021 |
| Sebastião de Almeida Tavares Pio Correia | ICO no setor imobiliário | English | Developing | Iscte | 2019 |
| Sara Pereira de Sousa Alho | Arrifana's Youth Hostel Concession | English | Developing | Iscte | 2015 |
| Teresa Inês Lages Pereira de Lima | Business Plan - Hotel | English | Developing | Iscte | 2015 |
| Ana Paula Silveira Costa | O cinema como meio de Comunicação Publicitária | English | Developing | Iscte | 2014 |
| Filipe Alexandre Ascenso Santos | Brand Experience no sector de bebidas espirituosas | English | Developing | Iscte | 2014 |
| Pedro Valente da Silva | Internacionalização Hoteleira: Caso Grupo Pestana | English | Developing | Iscte | 2014 |
| Nuno Miguel Pereira Pinto | Estratégia de melhoria da Experiência de Cliente através dos canais online. | English | Developing | Iscte | 2013 |
| Catarina Filipa da Costa Gomes e Baptista Crucho | Determinantes do Valor Da Marca no Sector Bancário em Portugal: Segmento de Particulares. | English | Developing | Iscte | 2013 |
| Mariana Macieira Durão de Melo Sereno | Influência da era da Economia da Experiência no fortalecimento do Brand Tribalism no sector do Surf. | English | Developing | Iscte | 2013 |
| João Manso Preto Azevedo Mendes | Qual o papel do Trade Marketing numa empresa de FMCG e que melhorias poderão ser implementadas na mesma? | English | Developing | Iscte | 2013 |
| Inês Filipa Oliveira Monteiro | Que futuro, compreender erros e implementar melhorias que levem a um crescimento sustentado e contínuo de uma área de negócio numa empresa a operar no mercado português. | English | Developing | Iscte | 2013 |
| Maria Manuel Garcia dos Santos | Estudo do comportamento do consumidor de vestuário online. | English | Developing | Iscte | 2013 |
Concluded (76)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Ana Rita Peres Horta Rosa | How Nostalgic Music in Advertising influences Brand Trust, Brand Attitude and Ad Attitude: The case of Airbnb and Generation Z | English | Iscte | 2024 | 2025 |
| Daniela Filipa dos Santos Oliveira | The Effect of Formula One Grand Prix: An Event Study on Stock Market Reactions and Sponsorship Impacts | English | Iscte | 2024 | 2025 |
| Yining Jin | Factors influencing adoption of Food Delivery Services: Insights from Portugal and China | English | Iscte | 2024 | 2025 |
| Mariana Tomás Lopes | Evolution of financial literacy in Portugal and Germany: a comparative analysis of the adult population | Portuguese | Iscte | 2024 | 2025 |
| Mariana Filipa Maurício Pedroso | Effect of financial literacy on financial decisions and information sources used by Generation Z university students in Portugal | Portuguese | Iscte | 2024 | 2025 |
| Mika Leonard Wassmund | Marketing of niche sports and the interest of Gen Z generation using the example of padel tennis | English | Iscte | 2024 | 2025 |
| Laura Dias Moreira Costa Magno | Financial Literacy and Sustainable Finance: Education and Awareness of Young University Students and Adolescents | Portuguese | Iscte | 2024 | 2025 |
| Diana Dias Rosa Henriques da Graça | Gender differences in stress factors in top leadership positions | Portuguese | Iscte | 2024 | 2025 |
| Clara Courtade | Influence of online platforms on the public’s perception of the police system in France | English | Iscte | 2024 | 2025 |
| Valentina Spada | Factors Influencing Generation Z Consumer Behavior Towards Sustainable Packaging in the French Cosmetic Sector | English | Iscte | 2024 | 2025 |
| Théo Delannoy | The impact of brand image on French customer loyalty in the surf industry | English | Iscte | 2024 | 2025 |
| Rebeca Kalikoski Costa de Abreu | Exploring the Green Audience: Behavioral Determinants of Sustainable Live Music Event Participation | Iscte | 2024 | 2025 | |
| Raquel Sebastião Gomes | The Impact of Influence Marketing on the Consumption of beauty Products on Generation Z | English | Iscte | 2024 | 2024 |
| Anastasiia Shynkarenko | The Impact of Time-Limited Promotions on Generation Z Consumer Behavior in Online Retail | English | Iscte | 2024 | 2024 |
| João Afonso Antunes Guerra | Self-employment and Entrepreneurial Intention: Integration Strategies of Immigrants in Portugal | Portuguese | Iscte | 2024 | 2024 |
| Mariana Isasca Teixeira Gomes Leite | Service Quality in Turkish Airlines: UGC approach to quality variables analysis | English | Iscte | 2024 | 2024 |
| Pia Johanna Jungmayr | Sustainable Social Media: Consumer Engagement with marine conservation NGOs | English | Iscte | 2024 | 2024 |
| Catarina Filipe Jordão Capristano Soares | Unlocking the Power of Emotions and Reason in Tech Advertising | English | Iscte | 2024 | 2024 |
| Matilde Lucena Leite da Silva | The Impacts of Cancel Culture on Brands and Celebrities | English | Iscte | 2024 | 2024 |
| Fernando Manuel Marques Ferreira da Silva | A Study of Guests’ Experiences in the Context of Luxury Heritage Hotels in Portugal: Themes and Dimensions in Online Reviews | English | Iscte | 2024 | 2024 |
| Mohammadmehdi Rastegar | Island attractions promotion for tourists | English | Iscte | 2024 | 2024 |
| Benjamin Franck Postel | Elevating the Hotel Industry Post-Natural Disaster through Creative Content in Digital Marketing Strategies A Case Study of Es Saadi Marrakech Resort Destination | English | Iscte | 2024 | 2024 |
| Dorottya Bánfi | Solo Travel: Understanding the Travel Motivations and Constraints of the Gen-Z Solo Male Traveler | English | Iscte | 2024 | 2024 |
| Ana Carolina Batanete Maldonado | Customer experience in luxury airlines | English | Iscte | 2023 | 2024 |
| Anusha Aslam | Walt Disney? Cultural differences and the impact of service quality on customer satisfaction | English | Iscte | 2023 | 2023 |
| Catarina Moreira Semblano de Melo e Castro | Customer Journey map at music events: a generation Z study | English | Iscte | 2023 | 2023 |
| Miguel Laje Soares da Silva | Workplace Experiences of LGBTQIA+ Employees in the Portuguese Hospitality Industry | English | Iscte | 2023 | 2023 |
| Manuel João Duarte Cruz | A regional development index for Portugal revisited | English | Iscte | 2022 | 2023 |
| Andreia Morais da Silva Oliveira | Barriers and Drivers of Sustainability: Corporate Events in 5* Hotels | English | Iscte | 2023 | 2023 |
| Mariana Antunes Sanches | Employees' mental health and turnover intention in hospitality | English | Iscte | 2023 | 2023 |
| Suzany de Oliveira Brito | Determinants of the success of initial coin offerings (ICOS) in the tourism sector. | Portuguese | Iscte | 2023 | 2023 |
| Tuba Tok | Main dimensions of the visitor Grand Prix experience based on UGC (User-generated content) with focus on visitor satisfaction | English | Iscte | 2023 | 2023 |
| Bruno Miguel Gomes Afonso | The Fintech sector in Portugal: how 5G can impact the development of these services | English | Iscte | 2022 | 2023 |
| Raquel Silva Soares Cabral Lopes | Understanding Motivations for Pet Adoption and Return with guidance from The Theory of Planned Behaviour | English | Iscte | 2021 | 2023 |
| Inês Sofia Pires Morais | The influence of brand equity in consumers choice: Fashion Industry | English | Iscte | 2021 | 2022 |
| António Luís Ventura Teles | Financial Literacy: Financial Knowledge of Portuguese Individuals | Portuguese | Iscte | 2021 | 2022 |
| Beatriz Alexandra Pereira Faustino | Investor Types: Comparison Between Millennials and Generation Z | Portuguese | Iscte | 2021 | 2022 |
| Beatriz Gouveia Cardoso | How a movement can influence Instagram engagement | English | Iscte | 2021 | 2022 |
| Hugo José Loureiro Martins | Michelin Starred Restaurants as drivers of gastronomic tourism and the main experience dimensions ? the Portuguese case | English | Iscte | 2021 | 2022 |
| Afonso Vaz de Barros Nunes Mendes | Acceptance of Technology in Luxury Hotel Establishments by Portuguese High-End Customers | English | Iscte | 2022 | 2022 |
| Filipa Alves Ferreira | Determinants of Online Shopping in the Fashion Market and the Impact of the Covid-19 Pandemic | Portuguese | Iscte | 2021 | 2022 |
| Tiago Nuno Jerónimo do Carmo | The service quality at the Golf Courses in Portugal | Portuguese | Iscte | 2021 | 2022 |
| Carolina Henriques Micaelo de Sequeira Cristóvão | Tourist Motivations and Golf Course Attributes for the Practice of Golf Tourism in Portugal | Portuguese | Iscte | 2021 | 2022 |
| Mafalda de Andrade Segurão Cardoso Neves | Understanding the Millennials customer experience in hospitality throughout the customer journey | English | Iscte | 2021 | 2022 |
| Inês Luz Assis Fernandes | The role of technology in Tourism Experience - The case of Generation Z | Portuguese | Iscte | 2021 | 2022 |
| Daniela Lourenço do Canto | A stakeholders take on brand image congruency - Azores case | English | Iscte | 2022 | 2022 |
| José Francisco Ferreirinha Santa Bárbara | Technology Acceptance in Internet Banking: A Generational Perspective | English | Iscte | 2021 | 2021 |
| Tomás Moreira Carvalhal | Tourist Experience in a Sustainable Environment provided by Green Hotels | English | Iscte | 2019 | 2021 |
| Mariana Isabel de Jesus Mergulhão | The influence of ICObench ratings on Initial Coin Offerings success | English | Iscte | 2021 | 2021 |
| Pedro Miguel Nunes de Gouveia e Cássio | Boutique Hotels: Understanding Service Quality Dimensions through the Analysis of Online Reviews | English | Iscte | 2021 | 2021 |
| Patrícia Pinto da Costa | Improvised Marketing Interventions in the context of social media and portuguese alcoholic beverage companies.Licor Beirão and Super Bock case study. | Portuguese | Iscte | 2020 | 2021 |
| Ana Lígia Vilela Mateus | Sustainability in the Cruise Industry: The case of listed companies | English | Iscte | 2021 | 2021 |
| Ana Rita Polainas Nepomuceno | Valuation of hotel attributes by the Millennial and Z generation: An approach using the discrete choice experiment methodology | Portuguese | Iscte | 2021 | 2021 |
| Joana Duarte Antunes Rufino | M-Commerce: Motivations and Dynamics from Generation Z E-Buyers | English | Iscte | 2021 | 2021 |
| Joana Sofia Silva Costa | The influence of Social Media communication on the success of Initial Coin Offerings (ICOs) in the banking sector | Portuguese | Iscte | 2019 | 2020 |
| Maïté Leloup Sena | Wine tourism experience in Azeitão | English | Iscte | 2019 | 2019 |
| Virgínia Maria de Carvalho Dias Lopes Figo | A Model on Tourist Behavior: Destination Image, Visitor Satisfaction and Loyalty | English | Iscte | 2017 | 2019 |
| Maria Madeira Martins Fernandes | How Satisfied is a Green Consumer? Case Study of The Bam and Boo | English | Iscte | 2018 | 2019 |
| Ricardo Alexandre Ferreira Martins | DIMENSIONS OF A BRUNCH EXPERIENCE | English | Iscte | 2018 | 2018 |
| Catarina Maria Jorge Godinho | Portuguese Millennials and Green Buying Behavioral Intention: an application of the Theory of Planned Behavior | English | Iscte | 2017 | 2018 |
| Sara Vaz de Barros Nunes Mendes | Partners In Wine: Occasion influencers of Portuguese Millennials? wine purchase behaviour | English | Iscte | 2017 | 2018 |
| Margarida dos Santos Lourenço | A imagem percepcionada do turismo em Lisboa: Estudo com recurso aos social media | Portuguese | Iscte | 2018 | 2018 |
| Liliana da Silva Ladeira | O Impacto dos Social Media na Experiência Turística.Um estudo Cross Country | Portuguese | Iscte | 2015 | 2016 |
| Rita Gomes Amaral | Análise da Qualidade de Serviço Percecionada pelos Stakeholders em Hotéis Upscale | Portuguese | Iscte | 2015 | 2016 |
| José Tiago Tavares de Oliveira | Corporate Travel Management em Portugal - Humanização vs Automatização dos Serviços | Portuguese | Iscte | 2015 | 2016 |
| João Carlos Pinto Santos | O Papel dos Social Media no Customer Engagement e Corporate Reputation em Empresas do Setor do Transporte Aéreo - Caso Tap e Easyjet | Portuguese | Iscte | 2014 | 2016 |
| Rute Vieira Clemente | A Influência dos Cartões de Fidelização / Promoções Cruzadas na Fidelização a uma Insígnia da Grande Distribuição e dos Combustíveis. | Portuguese | Iscte | 2013 | 2015 |
| Miguel Maria Torres Alves de Sousa Rêgo | Understanding Brand Equity on Financial Services: A study on the portuguese banking sector | English | Iscte | 2014 | 2015 |
| Maria de Sá Gonçalves Matias Moreno | Influência do Marketing Interno na Satisfação, Envolvimento e Compromisso Organizacional. Um estudo de caso no fast food alimentar | Portuguese | Iscte | 2014 | 2015 |
| Ana Filipa Pereira da Silva | Análise de Conteúdo de Informação na Social Media Facebook no Setor dos Festivais | Portuguese | Iscte | 2014 | 2015 |
| Ana Carina Freire Margarido | The impact of Technological Amenities on Customer Experience in Upscale Hotels | English | Iscte | 2013 | 2015 |
| Pedro Alexandre Ribeiro | Análise Diagnóstico ao processo de reaprovisionamento de Loja: forecast de vendas e MRP numa empresa de Retalho Alimentar | Portuguese | Iscte | 2014 | 2015 |
| Sónia Alexandra Afonso Vaz Pires | Redes de Cooperação Informal no Sector Vitivinícola: O caso dos "Douro Boys" | Portuguese | Iscte | 2013 | 2014 |
| Gonçalo Filipe Cardoso da Silva Marques | Factores que Afectam a Satisfação e Fidelização do Consumidor: O caso dos programas de fidelização Continente/Galp Energia e Pingo Doce/BP | Portuguese | Iscte | 2013 | 2014 |
| Amílcar Paulo Muchanga | O Impacto da Liberalização do Transporte Aéreo no Mercado Português - Low Costs Vs Companhias Regulares: TAP, Easyjet e Ryanair. Regulares | Portuguese | Iscte | 2013 | 2014 |
| Pedro Maria da Cunha Policarpo Ferreira Mendes | The Decision Making Process of Consumers in Relation to Private Labels - The specific case of yogurts in Portugal | English | Iscte | 2012 | 2013 |
M.Sc. Final Projects (30)
Concluded (30)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Manuel Maria Conceição Pires | Implementation of Customer Relationship Management: The Real Estate Shop Case Study | Portuguese | Iscte | 2024 | 2025 |
| Inês Filipa Morais Gomes | E-commerce Internationalization Strategy at Anjewels | English | Iscte | 2024 | 2024 |
| Pedro Vale Canais de Azevedo | Business Plan - "Handy" | Portuguese | Iscte | 2021 | 2021 |
| Carlota de Albuquerque Gouveia | Virtual Kitchens: A new business model in the foodservice industry. | English | Iscte | 2021 | 2021 |
| Anamarija Dadic | Situation analysis of Croatia as a touristic destination and suggestions for improvement | English | Iscte | 2017 | 2019 |
| Filipa Sofia da Silva Pedro | Caso Pedagógico: Óbidos, Lourinhã e o Place Marketing | Portuguese | Iscte | 2015 | 2017 |
| Ana Carolina Pereira Valente | Business Plan for a Cultural Association | English | Iscte | 2015 | 2017 |
| Catarina Andrade Mendes de Oliveira | Plano de Negócio - Vila Calma, Turismo em Espaço Rural, S. Brás de Alportel | Portuguese | Iscte | 2015 | 2016 |
| Jenny Manuel Padovani de Freitas Souto | Tourism Experience and Sustainable Tourism: A nature-based tour activity in Portugal | English | Iscte | 2015 | 2016 |
| Rita Sampaio Guimarães Soares de Albergaria | Turismo Médico em Portugal e Estudo das Motivações Push and Pull | Portuguese | Iscte | 2014 | 2016 |
| Simona Gumpert | Establishment of a Distribution Network for Aqua Organic Cosmetics | English | Iscte | 2015 | 2016 |
| Rita Isabel Martins Alves | Desenvolvimento Estratégico Internacional. Estudo de caso da empresa Sant'Anna | Portuguese | Iscte | 2014 | 2015 |
| Miguel Gonçalo Nunes Bento | Marketing Plan for a New Brand of Leather Cases for Smartphones and Tablets | English | Iscte | 2013 | 2015 |
| Ana Margarida Rodrigues Freitas | Analysis of Rubson Aero 360º Market Strategy | English | Iscte | 2014 | 2015 |
| Nina Silvia Wiegers | Kreative Acts of Strategy (Kaos). A business plan for a new type of small consultancy | English | Iscte | 2014 | 2015 |
| Vanda Filipa Costa Dias | Avaliação da Brand Equity em Realidade de Fusão - Caso Zon Optimus | Portuguese | Iscte | 2013 | 2015 |
| João Pedro Martins Ventura da Cunha Calvão | A Análise do Consumidor de Jogos Sociais em Portugal | Portuguese | Iscte | 2013 | 2015 |
| Filipa da Silva Lúcio Duarte Santos | A Importância do Word-of-Mouth no Mercado dos Hostels - O caso do The Independente Hostel & Suites | Portuguese | Iscte | 2013 | 2014 |
| Paulo Filipe Nascimento Raimundo | "Lógica da Batata" Restaurante Business Plan | English | Iscte | 2012 | 2014 |
| William Saung Woo Kang | Evaluating CSR Perceived Image in Brazil and Portugal in the Food and Drug Retail Industry | English | Iscte | 2013 | 2014 |
| Duarte Menano Figueiredo Pacheco de Carvalho | The use of Smartphones and Mobile Devices - Understanding the use among gender and different ages | English | Iscte | 2012 | 2013 |
| Joana Lobo Machado Ribeiro e Castro | Sazonalidade no Turismo. Novos Desafios à Sustentabilidade - O caso prático do Troiaresort | Portuguese | Iscte | 2012 | 2013 |
| Janna Eva Sonntag | Online Marketing Communication for a small Guesthouse: Applied to the case of pension Sonntag | English | Iscte | 2012 | 2013 |
| Cristina Maria Marques Pereira | Glampingexp: Glamping experience | English | Iscte | 2012 | 2013 |
| Rui Guerreiro Santos Vicente | Plano de Negócio "Tapas Algarvias" | Portuguese | Iscte | 2012 | 2013 |
| Ana Santos Ferreira Regalado | O Impacto do Marketing Social na Problemática dos Cães Abandonados em Portugal | Portuguese | Iscte | 2012 | 2013 |
| Miguel Maria Loureiro José de Mello | A Eficácia da Publicidade - "Ballantine's" | Portuguese | Iscte | 2011 | 2013 |
| Nidia Rodrigues Gouveia Teiga | The effect of Psychographics in Green Consumer Behavior. Are the Activists different? | English | Iscte | 2012 | 2013 |
| Carlos Jorge Sousa Gameiro | Service Quality in Hostels | English | Iscte | 2012 | 2013 |
| Patrícia Alexandra Fernandes de Sá | Os Determinantes da Avaliação da Qualidade de Serviço no Sector Funerário Português | Portuguese | Iscte | 2011 | 2012 |
