Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Marketing Fundamentals | Bachelor Degree in Management; | No |
| 2025/2026 | 1º | Master's Degree Supervision | -- | No |
| 2024/2025 | 1º | Marketing Management | -- | No |
| 2023/2024 | 1º | Marketing Management | -- | No |
| 2022/2023 | 1º | Experience and Consumer Behaviour | Bachelor Degree in Marketing Management; | No |
| 2021/2022 | 1º | Experience and Consumer Behaviour | Bachelor Degree in Marketing Management; | No |
| 2020/2021 | 1º | Experience and Consumer Behaviour | Bachelor Degree in Marketing Management; | No |
| 2019/2020 | 2º | Marketing Management | -- | No |
| 2019/2020 | 1º | Marketing Management | -- | No |
Office D4.26
Teaching Activities
Supervisions
M.Sc. Dissertations (19)
Ongoing (9)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Tomás Marques Martins | Applying AI and Automation for Optimizing the Digital Sales Funnel of RV Units: An In-Company Project at Indie Campers | Developing | Iscte | 2025 | |
| Diogo Theotónio Castêdo | Authenticity and Trust in AI-Mediated Communication: Emotional Mechanisms of Engagement in Sports Fandom | Developing | Iscte | 2025 | |
| Joana Margarida Pereira António | The Influence of User-Generated Content on the Intention to Visit Rural Tourism Destinations in Portugal | Developing | Iscte | 2025 | |
| Ana Sofia Santos Mares Gonçalves | Evaluating the Effectiveness of Corporate Responses to Social Issue Backlash Crises Across Audience Groups | Developing | Iscte | 2025 | |
| Sara Alexandra Martins Cardoso | Impacto da notoriedade dos influencers na perceção de coolness e no comportamento do consumidor em marcas de beleza | Developing | Iscte | 2025 | |
| Carolina da Silva Nobre | Digital Trend Forecasting and Gen Z Fashion Behaviour: A Comparative Analysis with a Portuguese Brand | Developing | Iscte | 2025 | |
| Beatriz da Silva Bento | Brand Storytelling in Food Retail - The emotional impact of narrative elements on consumers | Developing | Iscte | 2025 | |
| Maria Matilde Cunha da Fonseca Vaz Pereira | Influência da presença dos restaurantes nas redes sociais: perceção de valor e escolha do consumidor da Geração Z em Portugal | Developing | Iscte | -- | |
| Catarina Gomes Caçador | Internal Marketing in the retail sector: The Role of Recognition and Communication in Enhancing Intrinsic Motivation | Developing | Iscte | -- |
Concluded (10)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Luís Miguel Garcia Carreto | The Impact of Employer Branding on the Decision-Making Process of First-Time Job Seekers: A Comprehensive Analysis. | English | Iscte | 2024 | 2024 |
| Mariana Tomé de Sousa Carvalho Ferreira | The influence of Green Marketing Mix on the Sustainable Consumer Behaviour of Gen Z - the attendance at festivals | English | Iscte | 2024 | 2024 |
| Maria Carta Gaudich | The Impact of Augmented Reality in Cosmetic Brands: The influence of Virtual Try-on tools on the decision-making process of Portuguese women | English | Iscte | 2024 | 2024 |
| Maria Beatriz Valente de Almeida e Silva | The Potential of Artificial Intelligence for Marketing in the Portuguese Hotel Industry | Portuguese | Iscte | 2024 | 2024 |
| Manuel Camacho Vilhena Andrade | The impact of promotion strategies on sales in online and offline channels: the case of the Hair Care category | Portuguese | Iscte | 2024 | 2024 |
| Filipa Martins e Sousa | The influence of Tiktok on the purchase and perception of dupes (duplicated) products of makeup among young Portuguese people between 18 and 30 years old. | Portuguese | Iscte | 2024 | 2024 |
| Mónica Marques Martins Rodrigues | The Influence of Brand Coolness on Social Media Brand Engagement of Beer Brands: The mediating roles of Brand Love and Brand Attitude | English | Iscte | 2023 | 2023 |
| Mariana Couto Fernandes de Oliveira | Does brand communication contribute to the alignment of brand identity and brand image? Dove's Case - The Real Beauty Communication | English | Iscte | 2023 | 2023 |
| Matilde Amaral de Mesquita Pimentel | Luxury Fashion Brands: does brand personality affect consumer behavior | English | Iscte | 2023 | 2023 |
| Elisa Chloé Marine Péralta | The impact of digitalization in points of sale on the purchasing experience of consumers with the example of pharmacies | English | Iscte | 2021 | 2022 |
M.Sc. Final Projects (2)
Concluded (2)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Rita Pina Fialho | Emerging market trends as a driver for a new product range in a traditional business: Blended Meat Marketing Plan for Montaraz | English | Iscte | 2021 | 2022 |
| Diana Filipa da Costa Vieira Jordão | Internationalization of a Digital Luxury Brand: Josefinas Case Study | English | Iscte | 2018 | 2019 |
