Carlos Lopes Cruz is an experienced manager working in FMCG companies, where he developed strong managerial, leadership and strategic thinking capabilities. Holds a Ph. D. in Management - Strategy and Entrepreneurship from ISCTE-IUL. Carlos is an Associate Researcher at BRU-IUL and Guest Lecturer at ISCTE Business School and at Technische Hochschule Mittelhessen in Germany. His research topic is Corporate Social Responsibility, with a particular interest in strategy implementation.