Denise Henriques has a doctorate and master's degree in Public Policy, from ISCTE-IUL, and a degree in Social and Cultural Communication, from the Universidade Católica Portuguesa. She is a specialist in Country, Region and City Brands and Policies, relating these Place Brands with Companies and the Global, Digital and Sustainable Socioeconomic Development.  She is a Researcher at ICNOVA/Universidade Nova de Lisboa and CIES-IUL/ISCTE-IUL, dedicating herself to teaching, research and scientific consultancy, projects (coordination), articles publication and scientific edition/review in scientific and specialized journals, and she is also a regular speaker at internacional conferences. She is the author of the book Marca Portugal: Políticas e Atores, adapted from her doctoral thesis, and published by ISCTE-IUL, with the support of IAPMEI- Agency for Competitiveness and Innovation of Portugal. She prepared, along with AICEP-Agency for Investment and Foreign Trade of Portugal, the Strategic Plan for Portugal Country Brand. She was invited by the United Nations Development Program (UNDP), Representation of the European Union and the Government of Guinea Bissau to the council of experts aimed at developing the Guinea Bissau Digital and Tourism Strategy. She directs the Postgraduate Course in Placebrand and Place Marketing at ISCTE Executive Education, in which she was distinguished with the 2024 Best Lecturer Award. She also designed, and taught, a Course on Place Brand Policies and Strategic Communication, at Universidade Nova de Lisboa. She was a member of the Scientific Committee of the III and IV Ibero-American Placebranding Conferences, and was jury for the 1st Placebranding Prize. She was Manager of the Universities Portugal Program, for the Internationalization of Portuguese Public Universities, based in Lisbon, financed by COMPETE P2020. She was a member of the Internationalization Council of ISCTE-IUL, and of the Study in Portugal Network, of the Luso-American Development Foundation. She was a co-founder of the Movimento Marcas por Portugal. She began her career more than two decades ago, as a journalist at Agência Lusa and Jornal de Notícias, and Head of Communication and External Relations at portuguese public universities.