Denise Henriques has a Doctorate and Master's degree in Public Policy from ISCTE-IUL and a Degree in Social and Cultural Communication from  Universidade Católica Portuguesa. She is a Researcher at ICNOVA/FCSH/Universidade Nova de Lisboa and CIES-IUL/ISCTE-Instituto Universitário de Lisboa. Researcher, teacher and speaker specialized in Placebrand (Countries, Cities and Regions) and Placemarketing, she relates these Policies to Companies and the Global, Digital and Sustainable Socio-Economic Development. She has been coordinating and integrating several projects, lectured, published articles in scientific and specialized magazines and speaking in conferences. She is the author of the book Marca Portugal: Políticas e Atores, adapted from her PhD thesis and published by ISCTE-IUL, with the support of IAPMEI- Agency for Competitiveness and Innovation of Portugal. She elaborated, along with AICEP-Agency for Investment and Foreign Trade of Portugal, the Strategic Plan for Portugal Country Brand. She designed and is the diretor of the Placebrand and Place Marketing Post Graduation of ISCTE Executive Education and she also designed and lectured the Place Brand Policies and Strategic Communication Programm at UNL, and she was Member of the Scientific Committee of the III and IV Iberoamerican Placebranding Conferences and of the Jury of the I Placebranding Prize. She was Manager of the Universities Portugal Program, for the Internationalization of Portuguese Public Universities based in Lisbon, financed by European budgets. She was a member of the Internationalization Council of ISCTE-IUL and of the Study in Portugal Network, of the Luso-American Development Foundation. She was a co-founder of Movimento Marcas por Portugal. She began her career more than two decades ago, first as a journalist at Agência Lusa and Jornal de Notícias and later as Head of Communication and External Relations Offices in Universities.