Fernando Oliveira-Brochado, the dynamic force in our Marketing, Operations, and General Management Department at ISCTE-IUL, brings a splash of expertise to our academic realm. As an invited lecturer, he orchestrates a symphony of knowledge in courses such as Marketing Management, Fundamentals of Management, and the art of Quantitative Data Analysis in Marketing, both at the undergraduate and master's levels.

Venturing beyond the classroom, Fernando proudly wears the badge of an associate member of the academic and scientific research unit ADVANCE, where ideas flourish and innovation takes flight. His influence extends further as a distinguished member of the advisory board for the European Journal of Management Studies.

Fernando has taken on the challenge of teaching Research and Applied Research Techniques in the international Doctoral Business and Administration Program (iDBA), showcasing his commitment to nurturing the next generation of business leaders.

With a keen eye for continuous improvement and career development, and a knack for unraveling the complexities of quantitative data in the realms of marketing and management, Fernando doesn't just teach – he orchestrates a symphony of knowledge. His expertise isn't confined to the classroom; he plays a pivotal role in supporting the management team at IBS.

Fernando Oliveira-Brochado: where education meets innovation, and business meets brilliance.

His research in tourism management and service hospitality is a must-read for those delving into the intricacies of the industry. With a keen focus on advancing our understanding of tourism dynamics and enhancing service excellence in the hospitality sector, his work stands as a beacon for researchers, students, and professionals alike. Through meticulous exploration and insightful analyses, Fernando Oliveira-Brochado contributes invaluable insights that not only shape the scholarly landscape but also have practical applications for those navigating the ever-evolving world of tourism and hospitality. His commitment to elevating the field is evident in every page, making his research an indispensable resource for anyone passionate about the future of these vital sectors.