Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Marketing Fundamentals | Bachelor Degree in Management; | No |
| 2025/2026 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | No |
| 2025/2026 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2024/2025 | 2º | Marketing Management | -- | No |
| 2024/2025 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | No |
| 2024/2025 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2023/2024 | 2º | Marketing Management | -- | No |
| 2023/2024 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | No |
| 2022/2023 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2022/2023 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | No |
| 2022/2023 | 1º | Marketing Management | -- | No |
| 2021/2022 | 2º | Marketing Management | -- | No |
| 2021/2022 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | No |
| 2021/2022 | 1º | Marketing Management | -- | No |
| 2020/2021 | 1º | Managing Hospitality and Guest Service Organizations | Master Degree in Hospitality and Tourism Management; | No |
| 2020/2021 | 1º | Marketing Management | -- | No |
| 2019/2020 | 1º | Research Methods in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | No |
Office D4.20
Teaching Activities
Supervisions
Ph.D. Thesis (2)
Ongoing (2)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| José Miguel Estevens Gaspar | Enhancing customer experience using gamification in the supermarket context | English | Developing | Iscte | 2023 |
| Ali Aleidan | Seamless Brand Experience Role Toward Love and Authenticity in Events and Festivals | English | Developing | Iscte | -- |
M.Sc. Dissertations (10)
Ongoing (4)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Liliana Elisabete Barata Dias | Exploring the relationship between humor type in memes and brand coolness dimensions | English | Delivered | Iscte | 2024 |
| Inês Minuça Santos | The Role of Storytelling in Luxury Fashion Branding | Developing | Iscte | 2025 | |
| Marta Lourenço de Oliveira | The Role of Service Quality in Luxury Services | Developing | Iscte | 2025 | |
| Maria Manuel Martins Costa Ferreira Pacheco | Sustainable Practices in upscale hotels: The impact on consumer perceptions | Developing | Iscte | 2025 |
Concluded (6)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Dominic Gabriel Dsouza | The Role of Food Tourism in Enhancing Cultural Identity and Guest Experiences in Hospitality: A Focus on Authenticity and Local Culinary Traditions | English | Iscte | 2024 | 2025 |
| Esteban Andres Antelo | Understanding service quality and visitors' experience in the music festival context. | English | Iscte | 2024 | 2025 |
| Maria Francisca de Carvalho Bastos Marques | Exploring the influence of perceived sustainability on brand coolness in the beauty Industry | English | Iscte | 2024 | 2025 |
| Mafalda Moreira de Melo e Faro | Brand Authenticity: exploring antecedents and outcomes in Heritage Tourism | English | Iscte | 2023 | 2023 |
| Amadeu José Vasconcelos Rodrigues Carvalho | Portuguese Fado houses: the role of customer experience, service quality and behavioral intentions, from the industry professionals point of view | English | Iscte | 2023 | 2023 |
| Carla Sofia Santos Jordão | Generation Z: sustainability in the luxury fashion consumption | English | Iscte | 2023 | 2023 |
