Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 2º | Market Segmentation Methodologies | -- | Yes |
| 2024/2025 | 1º | Data Analysis in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2024/2025 | 1º | Exploratory Data Analysis | Master Degree in Business Analytics; | Yes |
| 2023/2024 | 2º | Market Segmentation Methodologies | -- | Yes |
| 2023/2024 | 1º | Data Analysis for Business Intelligence | Master Degree in Integrated Business Intelligence Systems; | Yes |
| 2023/2024 | 1º | Exploratory Data Analysis | Master Degree in Business Analytics; | Yes |
| 2023/2024 | 1º | Data Analysis in Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 2º | Market Segmentation Methodologies | -- | Yes |
| 2022/2023 | 2º | Modeling in Marketing Research | Institutional Degree in ISCTE Business School; | Yes |
| 2022/2023 | 1º | Data Analysis for Business Intelligence | Master Degree in Integrated Business Intelligence Systems; | Yes |
| 2022/2023 | 1º | Exploratory Data Analysis | Master Degree in Business Analytics; | Yes |
| 2021/2022 | 2º | Market Segmentation Methodologies | -- | Yes |
| 2021/2022 | 1º | Multivariate Data Analysis | -- | Yes |
| 2021/2022 | 1º | Statistics | -- | Yes |
| 2020/2021 | 2º | Statistics and Data Analysis I | Bachelor Degree in Psychology; | Yes |
| 2020/2021 | 1º | Exploratory Data Analysis | Master Degree in Business Analytics; | Yes |
| 2020/2021 | 1º | Statistics | -- | Yes |
| 2020/2021 | 1º | Data Analysis | -- | Yes |
| 2020/2021 | 1º | Data Analysis for Management | -- | No |
| 2019/2020 | 2º | Statistics | -- | Yes |
| 2019/2020 | 2º | Data Analysis | -- | Yes |
| 2019/2020 | 1º | Data Analysis | -- | Yes |
| 2019/2020 | 1º | Data Analysis for Management | -- | No |
| 2018/2019 | 2º | Statistics | -- | Yes |
| 2018/2019 | 2º | Data Analysis | -- | Yes |
| 2018/2019 | 1º | Data Analysis | -- | Yes |
| 2018/2019 | 1º | Data Analysis | -- | Yes |
| 2017/2018 | 2º | Quantitative Techniques for Data Analysis | Post Graduation Program in Applied Informatics to the Organizations; | No |
| 2017/2018 | 2º | Statistics | -- | Yes |
| 2017/2018 | 2º | Data Analysis | -- | Yes |
| 2017/2018 | 1º | Data Analysis | -- | Yes |
| 2017/2018 | 1º | Data Analysis | -- | Yes |
| 2017/2018 | 1º | Data Analysis I | -- | No |
| 2016/2017 | 2º | Quantitative Techniques for Data Analysis | Post Graduation Program in Applied Informatics to the Organizations; | No |
| 2016/2017 | 2º | Statistics | -- | Yes |
| 2016/2017 | 2º | Data Analysis | -- | Yes |
| 2016/2017 | 1º | Fundamentals of Applied Statistics | -- | Yes |
| 2016/2017 | 1º | Data Analysis | -- | Yes |
| 2016/2017 | 1º | Data Analysis | -- | Yes |
| 2016/2017 | 1º | Data Analysis I | -- | No |
| 2015/2016 | 2º | Statistics | -- | Yes |
| 2015/2016 | 2º | Data Analysis | -- | Yes |
| 2015/2016 | 1º | Statistics | -- | Yes |
| 2015/2016 | 1º | Data Analysis | -- | Yes |
| 2015/2016 | 1º | Data Analysis | -- | Yes |
| 2015/2016 | 1º | Data Analysis I | -- | No |
| 2014/2015 | 2º | Statistics | -- | Yes |
| 2014/2015 | 1º | Statistics | -- | Yes |
| 2014/2015 | 1º | Data Analysis | -- | Yes |
| 2014/2015 | 1º | Data Analysis I | -- | No |
| 2014/2015 | 1º | Applied Quantitative Methods | -- | Yes |
| 2013/2014 | 1º | Data Analysis | -- | Yes |
| 2013/2014 | 1º | Data Analysis | -- | Yes |
| 2013/2014 | 1º | Data Analysis I | -- | No |
| 2012/2013 | 2º | Statistics | -- | Yes |
Teaching Activities
Supervisions
M.Sc. Dissertations (23)
Ongoing (2)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Márcia Henriques Pimentel Jerónimo | Analysis of Food Donations: The Impact of Economic, Social and Demographic Conditions | Developing | Iscte | 2024 | |
| Ana Rita Amaro Marques | This research aims to explore the determining factors influencing the purchase intention of private labels in the food retail sector in Portugal, focusing on the four main chains: Auchan, Continente, Pingo Doce, and El Corte Inglés. The objective is to understand how variables such as perceived quality, sustainability, store image, and consumer behavior impact customer choices. Data collection will be conducted through an online survey, and the results will be analyzed using predictive analytical methods, including logistic regression, decision trees, and clustering. | Developing | Iscte | -- |
Concluded (21)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Ma Jindi | Beauty Product Online Purchasing Behavior Between Guangzhou and Macau Consumers: A Study Based on TAM | English | Iscte | 2024 | 2024 |
| Francisco Teixeira Santos | How do brand credibility and personal involvement influence consumers' green brand trust inthe presence of greenwashing? | English | Iscte | 2024 | 2024 |
| Veronika Bakhchevan | Impact of war-crisis perception on consumer purchasing behaviour: the case in Odesa of consumers' segmentation | English | Iscte | 2024 | 2024 |
| João Baptista Tavares Moreira | The Impact of Tourism on Residents' Subjective Well-Being: The Case of the Belém Neighborhood, in Lisbon | Portuguese | Iscte | 2024 | 2024 |
| Diogo Alberto Pereira Figueiredo | The impact of consumption characteristics on users' perception: Television and film Content | Portuguese | Iscte | 2022 | 2022 |
| Pedro Fernandes de Sales Vieira | A Multidimensional Explanation of Time Spent Listening to Audiobooks | English | Iscte | 2021 | 2022 |
| Ziru Hong | The Influence of Online Celebrity Live Streaming E-commerce on Consumers ' Purchase Intention | English | Iscte | 2021 | 2022 |
| Philippe Charles-Louis Fernand Coulombier | Online Gaming Platform Choice as a Moderator Between Social Interaction or Time Flexibility and Continuous Purchase Intention: The case of Fortnite | English | Iscte | 2022 | 2022 |
| Anna Caterina Mustacchi | Trust and Social Customer Relationship Management Consequences on donor's intention to donate via social media | English | Iscte | 2021 | 2021 |
| Emanuel António Mendes Tavares | Can one less day of work per week increase our Happiness? | English | Iscte | 2021 | 2021 |
| Mariana Helena Almeida Ferreira Gomes | Online resale of luxury goods- The new luxury | English | Iscte | 2020 | 2021 |
| Vera Faßbender | The determinants for Continuance Intention in Mobile Fitness Apps adopting a Gamification approach | English | Iscte | 2021 | 2021 |
| Ana Filipa Beites Salgado | The Impacts of the Employer Branding Experience on Affective Commitment: A multiple case-study | English | Iscte | 2020 | 2020 |
| Carla Patrícia Nobre Marques Carvalho | Airport Management Strategies in Recovery the Air Flight Disruption: The Case in the Lisbon Humberto Delgado Airport | English | Iscte | 2018 | 2019 |
| António Alexandre Rodrigues Teixeira | A Relação entre o Product Placement e o Brand Love, e Consequente Resultado para a Marca/Produto | Portuguese | Iscte | 2014 | 2016 |
| Marta Sofia Vitorino Galinha | Marcas de Luxo e Fatores que Influenciam a sua Compra na Recessão Económica | Portuguese | Iscte | 2015 | 2016 |
| Tiago Miguel Teixeira Campos Silva | Determinantes do Sucesso do Crowdfunding: O caso da plataforma portuguesa PPL | Portuguese | Iscte | 2015 | 2016 |
| Rita Isabel Esteves Silva | Factores Determinantes nas Decisões de Outsourcing. Análise de uma situação real | Portuguese | Iscte | 2011 | 2012 |
| Cláudia Sofia da Cruz Rita | Da Reclamação de Clientes à Recuperação do Serviço | Portuguese | Iscte | 2011 | 2012 |
| ? Sara Midões | Portuguese | Iscte | -- | 2011 | |
| Maria Margarida Calaça Baúto Fernandes | Portuguese | Iscte | -- |
M.Sc. Final Projects (8)
Concluded (8)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Miguel Monteiro Reis | Communication Plan: Attracting upscale tourism to El Corte Inglés, the Lisbon Store | English | Iscte | 2020 | 2020 |
| Fábio Marcelo Nunes Vieira | Consumer Behavior in the Supply of Electricity in Portugal | Portuguese | Iscte | 2019 | 2019 |
| Ana Catarina Lopes Mateus | The Effects of Store Atmospherics on the Clients? Rebranding Perception and Satisfaction Level | English | Iscte | 2019 | 2019 |
| Ana Filipa Vaz Almeida da Silva | Consumo de Conteúdos Musicais e de Filmes/Séries Online: Comparação entre Portugal e Europa dos 15 | English | Iscte | 2015 | 2017 |
| Isabelle Ehrmantraut | Workforce Planning in the Social Welfare Work | English | Iscte | 2015 | 2016 |
| Maria Margarida Calaça Baúto Fernandes | A Análise do Valor da Responsabilidade Social Corporativa na Captação de Novos Recursos Humanos. | Portuguese | Iscte | 2012 | 2015 |
| Anabela Correia da Silva Mondim Pereira | Relação entre a Percepção da Responsabilidade Social das Empresas, o Engagement no Trabalho e os Valores Humanos | Portuguese | Iscte | 2012 | 2013 |
| Sara Margarida da Silva Oliveira Forte Midões | O Impacto da Congruência entre os Valores da Marca Institucional e os Valores Pessoais na Comunicação Externa da Marca Pelos Colaboradores | Portuguese | Iscte | 2009 | 2011 |
