Hélia Gonçalves Pereira
217650479 (Ext. 220746)
Office D4.31
Post Box 110-B
Teaching Activities
Teaching Year Semester Course Name Degree(s) Coordinator
2020/2021 Work Project in Hospitality and Tourism Management Master Degree in Hospitality and Tourism Management; No
2020/2021 Dissertation in Hospitality and Tourism Management Master Degree in Hospitality and Tourism Management; No
2020/2021 Tourism and Leisure Management -- Yes
2020/2021 Internship in Hospitality and Tourism Management -- Yes
2020/2021 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2020/2021 Research Seminar in Marketing Master Degree in Marketing; Yes
2020/2021 Marketing Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); Yes
2020/2021 Managing Hospitality and Guest Service Organizations Master Degree in Hospitality and Tourism Management; Yes
2020/2021 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2020/2021 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2020/2021 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2020/2021 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2020/2021 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2020/2021 Tourism & Urban Worlds Master Degree in Erasmus Mundus in Tourism Development & Culture; Doctorate Degree (PhD) in Tourism Management; Institutional Degree in ISCTE Business School; Yes
2020/2021 Dissertation in Hospitality and Tourism Management Master Degree in Hospitality and Tourism Management; No
2020/2021 Marketing and Innovation in Tourism -- Yes
2020/2021 Wine Tourism & Wine Business Institutional Degree in ISCTE Business School; Yes
2020/2021 Large Events & Event Management Master Degree in Erasmus Mundus in Tourism Development & Culture; Institutional Degree in ISCTE Business School; Yes
2020/2021 Shopping Tourism & Luxury Retail Management Institutional Degree in ISCTE Business School; Yes
2020/2021 E-Tourism Institutional Degree in ISCTE Business School; Yes
2020/2021 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2019/2020 Doing Business Internationally Institutional Degree in ISCTE Business School; Yes
2019/2020 Preopening Project in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2019/2020 Project in Top Management in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2019/2020 Wine Tourism & Wine Business Institutional Degree in ISCTE Business School; Yes
2019/2020 Large Events & Event Management Master Degree in Erasmus Mundus in Tourism Development & Culture; Institutional Degree in ISCTE Business School; Yes
2019/2020 Shopping Tourism & Luxury Retail Management Institutional Degree in ISCTE Business School; Yes
2019/2020 E-Tourism Institutional Degree in ISCTE Business School; Yes
2019/2020 Internship in Hospitality and Tourism Management -- Yes
2019/2020 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2019/2020 Research Seminar in Marketing Master Degree in Marketing; Yes
2019/2020 Marketing Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); Yes
2019/2020 Research Methods in Hospitality and Tourism Master Degree in Hospitality and Tourism Management; Yes
2019/2020 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2019/2020 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2019/2020 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2019/2020 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2019/2020 Strategy and Organizational Development for the Media Master Degree in New Media Management; Post Graduation Program in Organization and Innovation in Media and New Media; Yes
2019/2020 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2018/2019 Marketing Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); Yes
2018/2019 Internacional Tourism Management -- Yes
2018/2019 Financial Analysis of Hospitality Enterprises -- Yes
2018/2019 Doing Business Internationally Institutional Degree in ISCTE Business School; Yes
2018/2019 Marketing in Banking Post Graduation Program in Banking Management; Yes
2018/2019 Marketing Project Specialization Degree in Program and Project Management; Yes
2018/2019 Preopening Project in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2018/2019 Project in Top Management in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2018/2019 Wine Tourism & Wine Business Institutional Degree in ISCTE Business School; Yes
2018/2019 Large Events & Event Management Master Degree in Erasmus Mundus in Tourism Development & Culture; Institutional Degree in ISCTE Business School; Yes
2018/2019 Internship in Hospitality and Tourism Management -- Yes
2018/2019 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2018/2019 Research Seminar in Marketing Master Degree in Marketing; Yes
2018/2019 Research Methods in Hospitality and Tourism Master Degree in Hospitality and Tourism Management; Yes
2018/2019 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2018/2019 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2018/2019 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2018/2019 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2018/2019 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2018/2019 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2018/2019 Strategy and Organizational Development for the Media Master Degree in New Media Management; Post Graduation Program in Organization and Innovation in Media and New Media; Yes
2018/2019 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2018/2019 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2018/2019 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2017/2018 Marketing Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); Yes
2017/2018 Doing Business Internationally Institutional Degree in ISCTE Business School; Yes
2017/2018 Marketing Project Specialization Degree in Program and Project Management; Yes
2017/2018 Preopening Project in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2017/2018 Project in Top Management in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2017/2018 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2017/2018 Research Seminar in Marketing Master Degree in Marketing; Yes
2017/2018 Marketing Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); Yes
2017/2018 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2017/2018 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2017/2018 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2017/2018 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2017/2018 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2017/2018 Marketing Management Project 1 -- Yes
2017/2018 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2017/2018 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2017/2018 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2017/2018 Strategic Marketing Master Degree in Marketing; Yes
2016/2017 Doing Business Internationally Institutional Degree in ISCTE Business School; Yes
2016/2017 Marketing Project Specialization Degree in Program and Project Management; Yes
2016/2017 Preopening Project in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2016/2017 Project in Top Management in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2016/2017 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2016/2017 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2016/2017 Marketing Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); Yes
2016/2017 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2016/2017 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2016/2017 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2016/2017 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2016/2017 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2016/2017 Research Seminar in Management of Services and Technology Master Degree in Management of Services and Technology; Yes
2016/2017 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2016/2017 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2016/2017 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2016/2017 Strategic Marketing Master Degree in Marketing; Yes
2015/2016 Marketing in Banking Post Graduation Program in Banking Management; Yes
2015/2016 Marketing Project Specialization Degree in Program and Project Management; Yes
2015/2016 Preopening Project in Hospitality and Tourism Post Graduation Program in Top Management in Hospitality and Tourism; Yes
2015/2016 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2015/2016 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2015/2016 Marketing Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); Yes
2015/2016 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2015/2016 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2015/2016 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2015/2016 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2015/2016 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2015/2016 Research Seminar in Management of Services and Technology Master Degree in Management of Services and Technology; Yes
2015/2016 Seminário 1 : Comportamento Financeiro Das Familias Portuguesas -- Yes
2015/2016 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2015/2016 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2015/2016 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2015/2016 Strategic Marketing Master Degree in Marketing; Yes
2014/2015 Marketing in Banking Post Graduation Program in Banking Management; Yes
2014/2015 Marketing Project Specialization Degree in Program and Project Management; Yes
2014/2015 Marketing_fd Specialization Degree in Programa Gestão de Empresas para Mediadores Alpha; Yes
2014/2015 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2014/2015 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2014/2015 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2014/2015 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2014/2015 Marketing Management Post Graduation Program in Business Administration - Track graduates in other areas; Yes
2014/2015 Research Seminar in Management Master Degree in Business Administration; Master Degree in Management; Yes
2014/2015 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2014/2015 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2014/2015 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2014/2015 Strategic Marketing Master Degree in Marketing; Yes
2014/2015 New Trends in Marketing Post Graduation Program in Relational Marketing; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2014/2015 New Trends in Marketing Post Graduation Program in Relational Marketing; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2013/2014 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2013/2014 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2013/2014 Topics in Marketing Strategy Post Graduation Program in Project Management; Yes
2013/2014 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2013/2014 Marketing Management and Planning Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; Yes
2013/2014 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2013/2014 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2013/2014 Marketing Management Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; Yes
2013/2014 Strategic Marketing Master Degree in Marketing; Yes
Supervisions
Ph.D. Thesis (9)
Ongoing (5)
Student Name Title/Topic Language Status Institution Initial Year
Diogo Filipe Marques dos Santos Rosa O papel da comunicação digital na gestão de crise. O caso das Instituições de Ensino Superior durante a COVID-19 Portuguese Developing ISCTE-IUL 2024
Cristina Maria Costa Abreu Innovating in sustainable tourism: a nature-based tourism (NBT) business model for a long-team solution English Developing ISCTE-IUL 2022
Isabel Rita Soromenho Silva Santos Sequeira The effectiveness of the storytelling methodology in communicating cool brands English Developing ISCTE-IUL 2022
Tomé Rodrigues English Developing ISCTE-IUL --
Luis Sá Portuguese Developing ISCTE-IUL --
Concluded (4)
Student Name Title/Topic Language Institution Initial Year Concluding Year
Xie Fangmin Influencing Factors of costumer satisfaction in internet pharmacies in China: An Empirical Study English ISCTE-IUL 2022 2024
Mónica Montes Mendes Rocha Ferreira HUMAN-ARTIFICIAL INTELLIGENCE ENGAGEMENT EXPLORING THE PERSPECTIVES OF USERS AND TOURISM MANAGERS English ISCTE-IUL 2019 2022
Li Dacan The construction an application of brand valuation model for pharmaceutical enterprises - A case study of a pharmaceutical enterprise in Shanghai ISCTE-IUL 2018 2019
Marta Maria Cordeiro Lopes A influência dos stakeholders na responsabilidade social empresarial estratégica ISCTE-IUL 2010 2015
M.Sc. Dissertations (37)
Concluded (37)
Student Name Title/Topic Language Institution Initial Year Concluding Year
Abigail Gaspar Gonçalves Fernandes The Audience Response to Different Referral Reward Programs? Designs in Social Networking Sites English ISCTE-IUL 2021 2021
Rui Manuel de Olim Business Plan: Madeira Heritage Boutique Hotel English ISCTE-IUL 2021 2021
Raquel Maria Freitas Pinheiro The influence of experiential marketing on tourist satisfaction, purchase, repurchase and loyalty: the case of Madeira Island English ISCTE-IUL 2019 2021
Carlos Ubaldo Sevilla Castillo Social Media And Digital Marketing for Destination Promotion and Branding: The Case Study of The Can?t Skip Portugal Campaign. English ISCTE-IUL 2021 2021
Inês Antunes Serras The Impact of Experience in Brand Loyalty of Wine Brands in Portuguese Wine Industry English ISCTE-IUL 2020 2020
Maria Martinho da Silva de Lemos Pires The impact of Artificial Intelligence Virtual Personal Assistants as Sales Channels on Customer Loyalty English ISCTE-IUL 2019 2020
Mariana Martins Rebelo Local Tourism and the Millennials: The determinants influencing the accommodation choice English ISCTE-IUL 2019 2020
Catarina Quintas Nunes Green Marketing and the Conscious Consumers in Portugal English ISCTE-IUL 2019 2019
Micaela Andreia Cabral Constantino How can social media influence customers loyalty English ISCTE-IUL 2019 2019
Guilherme Caeiro de Matos European Union Communication Redesign ? Digital Platforms Role for an Active Civic Participation English ISCTE-IUL 2019 2019
Marina Sevilha Balthazar dos Santos Overcoming Barriers in Palliative Care Referrals - The Role of Marketing Strategies Portuguese ISCTE-IUL 2019 2019
Catarina Isabel Neves Pereira da Silva How are employees engaged to the brand where they work for? English ISCTE-IUL 2017 2019
Mónica Correia Cardoso Coelho Santos The generation Z omnichannel experience in @Cosmetics stores Portuguese ISCTE-IUL 2017 2018
Mariana Ventura Rodrigues New Trends In Store Atmosphere: An application to the telecommunication sector English ISCTE-IUL 2016 2017
Jorge Miguel Vicente de Campos Máximo Olisipiadas - Estudo de Caso sobre a Criação da Marca de um Programa Desportivo Municipal Portuguese ISCTE-IUL 2016 2017
Filipe de Amaral Pedro Bota de Mendonça New Trends in Marketing: The impact in convenience store's atmosphere English ISCTE-IUL 2016 2017
Bernardo Antunes de Almeida RELEVÂNCIA DO "PARQUE DAS NAÇÕES" PARA A DINÂMICA DO TURISMO NA CIDADE DE LISBOA Portuguese ISCTE-IUL 2016 2017
Ana Carolina Monte Rocha Baltazar Coelho A Intenção de Compra nas Marcas no Facebook Portuguese ISCTE-IUL 2016 2017
Inês de Oliveira Rodrigues Marcas de Luxo num Contexto Digital - Exclusividade VS Diferenciação. Caso Furla Portuguese ISCTE-IUL 2016 2017
Filipa Loja Gomes Ferreira Evangelista The Impact of New Trends in Supermarket Environment: The Case of the Olive Oil Sector English ISCTE-IUL 2016 2017
Mafalda dos Santos Simões New Trends in Store Atmosphere: An Application to the Banking Sector English ISCTE-IUL 2016 2017
Dharmite Tushar Narendra The Influence of New Trends in Store Atmospherics on Customer Experience in a Convenience Store Environment in Portugal English ISCTE-IUL 2016 2017
Marta Gil da Silva Araújo Comportamentos do Consumidor e a Relação com o Turismo Criativo: Requalificação das Regiões Centro Interior de Portugal Portuguese ISCTE-IUL 2015 2016
Mille Nielsen The Influence of Product Type, Humor Type, Brand Attitude, and Gender on Humour Effectiveness in ADS English ISCTE-IUL 2014 2015
Anders Juul Nielsen The consumer-brand relationship paradox English ISCTE-IUL 2014 2015
Rita Margarida Rolin Pires Intenção de Compra Online nos Seniores Portugueses Portuguese ISCTE-IUL 2013 2014
José Carlos de Melo Pinto Martins Ferramentas de Marketing Digital no Sector Hoteleiro em Portugal: Influência ou Confluência Portuguese ISCTE-IUL 2013 2014
Maria João Sousa Inácio dos Santos An E-Portrait of International Business Schools' Strategy English ISCTE-IUL 2013 2014
Paulo Filipe Figueiredo Nunes The Relationships Between Portuguese Banks and their Customers in a Recessionary Context English ISCTE-IUL 2013 2014
Teresa Isabel Damião dos Reis NInfluência do Preço e Ações Promocionais no Valor Percecionado da Loja de Retalho Portuguese ISCTE-IUL 2012 2014
Nuno Tiago de Figueiredo Cardoso The Influence of Social Media in the Purchase Decision Process - The case of portuguese energy consumers English ISCTE-IUL 2013 2014
Hugo Miguel Fidalgo Ferreira A Study About E-WOM on an Economic Crisis Context: The case of telecommunications English ISCTE-IUL 2013 2014
Noor-Ayn Sacoor The Impact of the Economic Crisis on Portuguese Consumer Behaviour - The automobile sector English ISCTE-IUL 2013 2014
Joana Abreu Machado Barata Gorgueira The Effects of an Economic Downturn on Portuguese Families Purchase and Consumption: An application to the tourism sector English ISCTE-IUL 2013 2014
Maria Joana Magalhães de Pinho Fashion and Beauty Advertising Models 'Age and its Impact on Over 50 Female Consumers' Purchase Intention English ISCTE-IUL 2012 2013
António Filipe Esteves Miguel Carvalho The Effects of Celebrity Endorsement on Consumers Purchasing Intentions English ISCTE-IUL 2011 2012
Ana Rita Bendada da Silva O Papel do Marketing Relacional na Internet. Portuguese ISCTE-IUL 2008 2009
M.Sc. Final Projects (93)
Concluded (93)
Student Name Title/Topic Language Institution Initial Year Concluding Year
Maria Coroado Santos Improving awareness and reinforcing brand positioning in savings and investments in a digital era English ISCTE-IUL 2021 2021
Margarida Silva Gonçalves The Impact of Covid-19 on Event Management: How companies can use Social Media to face the Pandemic. A Social Media Marketing Plan for RConcept English ISCTE-IUL 2021 2021
Maria Garcia de Jesus The Digital Transformation of the Banking Industry: Case of Caixa Geral de Depósitos English ISCTE-IUL 2021 2021
Bernardo Maria de Siqueira de Almeida Tarouca Rôxo Surf Tourism in Ericeira - The Groundbreaking Offer of Selina Boavista Selina Portuguese ISCTE-IUL 2020 2020
Ana Sofia Félix Pires DEVELOPMENT OF AN ONLINE STORE FOR TRADE OF EXCLUSIVE COSMETICS OF THE PHARMACY CHANNEL Portuguese ISCTE-IUL 2019 2020
João Dias do Rosário Pinto Tourism Recovery - The Municipality of Sintra English ISCTE-IUL 2019 2020
Sara Vanessa Fernandes Costa How can century-old multinational companies adapt their marketing and communication strategy to the digital channel and generational evolution: Philips Portuguesa S.A. English ISCTE-IUL 2019 2020
Rute Alexandra Fonseca Serra How to create value through experience: An APIVITA proposal Portuguese ISCTE-IUL 2019 2019
Cátia Sofia Ladeira Amorim Marketing Plan: An action plan sistematization as a value proposal to Inapa Packaging development Portuguese ISCTE-IUL 2019 2019
Pedro Miguel Francisco Ferreira Marketing Plan TEVA ? OTC English ISCTE-IUL 2019 2019
Patrícia Alexandra Leal de Oliveira Leal Marketing plan creation for entrepreneurial companies with fast growth - Science4you Case Portuguese ISCTE-IUL 2019 2019
Carlos Jorge da Costa Alves Business Project - Marketing Plan- OTCs YF Portuguese ISCTE-IUL 2019 2019
Rita Lourenço de Sousa How to Turn Innovative Startups into Successful Businesses: The Case of Techperks English ISCTE-IUL 2019 2019
André Marques Travassos How and why did Greenwish rebranded as "green" restaurant English ISCTE-IUL 2019 2019
Rodrigo Vieira Castilho DIGITAL MARKETING PERFORMANCE MEASUREMENT: HOW GOOD MARKETING PERFORMANCE MEASUREMENT PRACTICES CAN INCREASE FIRM?S PERFORMANCE - THE CASE OF FORALL PHONES English ISCTE-IUL 2019 2019
Konstantin Brehm The Future of Online Fashion Retail - How can Zalando SE leverage on its strong market position and technological progress in order to become Europe?s number one online fashion retailer? English ISCTE-IUL 2019 2019
Jorge Miguel Abreu Dias MARKETING COMMUNICATION ON A NON-PROFIT ORGANIZATION - A CASE STUDY ABOUT THE ACTIVITY OF A STUDENTS? UNION - ASSOCIAÇÃO DE ESTUDANTES DO ISCTE-IUL English ISCTE-IUL 2017 2018
Célia Marina Lopes Cabral The impact of social media on corporate reputation in B2B context. Portuguese ISCTE-IUL 2017 2018
Mariana Martins Domingues Castelo Carrilho We Care For More Than Hair - Salon Emotion as the key for L´Oréal Professionnel to maintain its leadership. English ISCTE-IUL 2017 2018
Filipa Fernandez Veiga da Silva The cultural differences between the Portuguese and Spanish consumer: Science4you's strategy English ISCTE-IUL 2017 2018
Inês Bernardo dos Santos Customer Satisfaction and its relation with a positive NPS English ISCTE-IUL 2018 2018
Graça Maria Porto Temudo Pires de Oliveira O Negócio da Publicidade no Contexto de um Operador Postal Portuguese ISCTE-IUL 2016 2017
Lia Barbieri da Nóbrega Promotion of Sustainability in Higher Education Instituitions: ISCTE-IUL English ISCTE-IUL 2016 2017
Inês Ferreira Lourenço Pinto How can Store Atmosphere be Applied in Sonasol Brand English ISCTE-IUL 2016 2017
Marta Isabel dos Santos Brito Patrício Crescer em Tempos de Crise: caso de rebranding Compal Portuguese ISCTE-IUL 2015 2016
João Filipe Ramos Pereira Gens Implementação de CRM na Ordem dos Engenheiros Portuguese ISCTE-IUL 2015 2016
Osvaldo Miguel Pereira Cordeiro O Reposicionamento da Marca Landini no Mercado Português de Tractores Agrícolas Portuguese ISCTE-IUL 2015 2016
Filipa Ribeiro do Couto Lançamento de uma Nova Marca: Natur Troofs - Projeto Trofal S.A. Portuguese ISCTE-IUL 2015 2016
Maria Carolina de Azaredo Raposo Flagship Store Frutológica Compal English ISCTE-IUL 2015 2016
Ana Rita Belo Pereira Francisco Marketing Persona Formulation and Content Strategy Analysis for PHC Software, SA English ISCTE-IUL 2015 2016
João Francisco Vaz da Rocha Paes de Faria A Marketing Plan For The Nintendo NX English ISCTE-IUL 2015 2016
Ana Catarina de Almeida Fancaria How to Conquer the 6th Continent - Lancôme Brand in Travel Retail English ISCTE-IUL 2015 2016
André Filipe Ribeiro Bettencourt Calado Case Study: Create a Facebook Campaign to Launch the APP Matrix Color Lounge English ISCTE-IUL 2015 2016
Luís Alexandre Faria Gomes Impacto do Relançamento de Marcas em Declínio - O caso da marca Flora Portuguese ISCTE-IUL 2015 2016
Catarina Fernandes Dias How Can Luxury Cosmetic Companies Leverage on Global Shoppers. The case study of Kiehl´s since 1851 English ISCTE-IUL 2014 2016
Vanda Cristina Badagola Murteira Vaz de Carvalho A Necessidade de Adaptação dos Bancos à Realidade Digital Portuguese ISCTE-IUL 2015 2016
André Lima Campino Dollarshaveclub.com - A case study on how can the brand tone of voice enable a startup to become a viral sensation English ISCTE-IUL 2014 2015
Carlota Alves Vieira Duque Neves Reposicionamento do Restaurante Hippopotamus do Hotel Tivoli Oriente Portuguese ISCTE-IUL 2014 2015
Maria do Carmo Orta Oliveira de Herédia Cordovil A Communication Plan for the "1 Yogurt a Day" Program English ISCTE-IUL 2014 2015
Carolina Safara Saiote Danone's CRM Program "Alimenta Sorrisos": A development plan English ISCTE-IUL 2014 2015
Ana Rita Guerreiro Torrinha Monteiro Teles Plano de Comunicação Digital para a Marca Amanhecer Portuguese ISCTE-IUL 2014 2015
Soraia Sofia Fernandes do Vale A Social Media Marketing Plan for Galp Energia English ISCTE-IUL 2014 2015
Miguel Lages Ribeiro Gomes Saúde Sporting Clube de Portugal, a Social Media Benchmark in the Football Clubs' Sector English ISCTE-IUL 2014 2015
Francisco Van Zeller de Moser O Turismo da Cidade de Lisboa numa Perspectiva Cruzada entre a Procura e a Oferta Portuguese ISCTE-IUL 2014 2015
Vânia Catarina Pereira de Barros Gregório The Challenge of Enhancing a Luxury Brand Without Awareness in a Perfumery English ISCTE-IUL 2013 2014
Ricardo António Teixeira Avelino Marketing Communication Plan - Century 21 Global English ISCTE-IUL 2013 2014
Cláudia Patrícia Ferreira da Silva Loureiro Análise e Estratégia do Lançamento de Margarina Imperial Portuguese ISCTE-IUL 2012 2013
Diogo Lopes Caramelo Segmentation Model for an Electronics and Appliances Retailer in B2B Market English ISCTE-IUL 2012 2013
Celso Alves Martins Albufeira: A Proposal for Brand Redefinition and Communication Plan English ISCTE-IUL 2012 2013
Vera Sofia Gonçalves Silva Go-To-Market Strategy for Video Call Through Television English ISCTE-IUL 2012 2013
João Paulo Coelho dos Santos Brand Extensions: A Marketing Plan for the Launching of a Tea Product Line Applied to LUSO English ISCTE-IUL 2012 2013
Raquel Rodrigues Antão An Integrated Communication Plan for Herdade dos Arrochais English ISCTE-IUL 2012 2013
Miguel Jesus Rito Calado Brand Redefinition and Communication Plan for Grândola English ISCTE-IUL 2012 2013
Mariana de Brito Simões Tourists' Insights of Historic Hotels: The Case of Pousadas de Portugal English ISCTE-IUL 2011 2012
João Filipe Arrobas Correia de Matos Análise da Estratégia Co-Branding no Sector Financeiro em Portugal - O caso da CGD Portuguese ISCTE-IUL 2011 2012
Frederico Simões Amores Optimus Kanguru - Novos Canais de Distribuição Portuguese ISCTE-IUL 2011 2012
José Manuel Paulino Barambão Plano Estratégico para o Desenvolvimento do Turismo Desportivo no Concelho de Sines como forma de Combater a Sazonalidade Portuguese ISCTE-IUL 2011 2012
Sara de Azevedo Rodrigues O Impacto das Redes Sociais no Relacionamento entre Marcas e Consumidores Portuguese ISCTE-IUL 2011 2012
Helena Isabel Teixeira Torres A relação entre a indústria das viagens e turismo em Portugal e o Facebook: Profissionalização da página do Facebook da Amadeus Portugal Portuguese ISCTE-IUL 2011 2012
Mariana Trindade Ricardo Plano para a Definição de Modelos de Segmentação para o Meo Portuguese ISCTE-IUL 2011 2012
Carmen Sofia Mendes Garcia de Castro Imagem das Marcas da Distribuição Portuguese ISCTE-IUL 2011 2012
José António Nobre Cardoso Online Buying Behavior in Tecnological and Office Produtcts English ISCTE-IUL 2011 2012
Inês Rubio Cabrita Portuguese Online Searching and Buying Behavior for Personal Lifestyle Products and Services English ISCTE-IUL 2011 2012
Joana Cláudia Estêvão Ramalho Touristic Marketing: communicating a brand called Vila Real de Santo António English ISCTE-IUL 2011 2012
Mafalda Isabel Biga Campanha Digital Communication Plan for Renault Twizy English ISCTE-IUL 2011 2012
Adelaide Sofia Marques Portela Batista Food for Wine Lovers - A restaurant repositiong English ISCTE-IUL 2011 2012
Inês Martins dos Santos Fidalgo Fonseca L'Oréal Professionnel Homme "Redefining the Market with a New Extension English ISCTE-IUL 2011 2012
Madalena Piano de Abreu Castelo Branco Being Traditional in the Global - Santini case study English ISCTE-IUL 2011 2012
Rodrigo Gordicho da Costa Hipólito de Oliveira ISCTE-IUL 2010 2011
Marta Isabel Pedrosa Ribeiro Fidelização de Consumidores SKIP ISCTE-IUL 2010 2011
Steven Henriques Santos Factores Competitivos: Mergulhando no turismo do Surf. ISCTE-IUL 2010 2011
Diana Ferreira Mota de Oliveira Ponte ISCTE-IUL 2010 2011
Ana Catarina Correia Campos As Extensões de Marca: Caso Dove Men+Care. Portuguese ISCTE-IUL 2010 2011
Rita Gomes Alves A Influência da Comunicação no Crescente Consumo de Produtos Grooming Masculinos. ISCTE-IUL 2010 2011
Bárbara Ramos Pais Silveira Impacto da Gestão de Reclamações na Fidelização de Clientes ISCTE-IUL 2010 2011
Fábio Alexandre Rodrigues Nunes Turismo Rural: Aldeia de Mofreita ISCTE-IUL 2010 2011
Ivan Miguel Pinheiro Pacheco Coelho O Mercado dos Hostels: Análise e Estratégia de expansão de um caso de sucesso Portuguese ISCTE-IUL 2008 2011
Margarida Távora Alves ISCTE-IUL 2010 2011
Ricardo Manuel da Silva Veras Santos Reis Jornal de Negócios: O Fim da Liderança no Mercado da Imprensa Diária Portuguesa Portuguese ISCTE-IUL 2010 2011
Inês de Albuquerque Tomás Mateus ISCTE-IUL 2010 2011
Maria do Carmo de Morais de Matos O Relatório de Sustentabilidade da Matutano. Portuguese ISCTE-IUL 2009 2011
Maria Sofia Godinho Quintino de Barros Estudo sobre a Consumidora Portuguesa de Vinhos - O impacto das crenças na sua opção de beber vinho Portuguese ISCTE-IUL 2009 2011
Teresa Alexandra Féria Gato Contreiras Revez Comunicação Integrada da Marca Alentejo. Portuguese ISCTE-IUL 2010 2010
Luís Miguel de Jesus Simões Justino A Internacionalização da Proóptica para Marrocos como Forma de Melhorar a Competitividade da Empresa Portuguese ISCTE-IUL 2009 2010
Rita Gouveia Macedo Ferreira A Imagem da SATA no Continente Português. Portuguese ISCTE-IUL 2009 2010
Nuno Miguel Dias de Carvalho Estratégias de Marketing na Banca Portuguesa: A Oferta de Trade Finance. Portuguese ISCTE-IUL 2009 2010
Sónia Lourenço Olaio CRM: A Importância da Relação One-to-One em Contexto da Crise Financeira. Portuguese ISCTE-IUL 2009 2010
Artur Jorge Mendes Fernandes Análise nas 4 Vertentes dp Marketing-Mix no Lançamento do Alfa Romeo Mito. Portuguese ISCTE-IUL 2008 2010
Ana Sofia Narciso Marques de Andrade Nunes Novo Paradigma do Crédito Habitação Portuguese ISCTE-IUL 2008 2010
Maria Teresa Marques Vidigal A Imagem de Portugal como Destino Turístico em Espanha. Portuguese ISCTE-IUL 2008 2010
Gonçalo dos Santos Ribeiro Plano Estratégico de Comunicação para a Intertur S.A. Portuguese ISCTE-IUL 2008 2009
Marco Emmanuel da Cruz Godinho Um Estudo Exploratório sobre a Orientação de Marketing pelo Mercado. Portuguese ISCTE-IUL 2008 2009
Maria Margarida Rodrigues Gonçalves Bettencourt A Internacionalização do Compal Essencial para o Mercado Polaco. Portuguese ISCTE-IUL 2008 2009