Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2020/2021 | 2º | Work Project in Hospitality and Tourism Management | -- | No |
| 2020/2021 | 2º | Dissertation in Hospitality and Tourism Management | -- | No |
| 2020/2021 | 2º | Tourism and Leisure Management | -- | Yes |
| 2020/2021 | 2º | Internship in Hospitality and Tourism Management | -- | No |
| 2020/2021 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2020/2021 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2020/2021 | 1º | Managing Hospitality and Guest Service Organizations | -- | Yes |
| 2020/2021 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | No |
| 2020/2021 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | No |
| 2020/2021 | 1º | Marketing Management | -- | Yes |
| 2020/2021 | 1º | Marketing Management | -- | Yes |
| 2020/2021 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2020/2021 | 1º | Tourism & Urban Worlds | -- | Yes |
| 2020/2021 | 1º | Dissertation in Hospitality and Tourism Management | Master Degree in Hospitality and Tourism Management; | No |
| 2020/2021 | 1º | Marketing and Innovation in Tourism | -- | Yes |
| 2020/2021 | 1º | Wine Tourism & Wine Business | -- | No |
| 2020/2021 | 1º | Large Events & Event Management | -- | No |
| 2020/2021 | 1º | Shopping Tourism & Luxury Retail Management | -- | No |
| 2020/2021 | 1º | E-Tourism | -- | No |
| 2020/2021 | 1º | Marketing Management | -- | No |
| 2019/2020 | 2º | Doing Business Internationally | -- | Yes |
| 2019/2020 | 2º | Preopening Project in Hospitality and Tourism | -- | Yes |
| 2019/2020 | 2º | Project in Top Management in Hospitality and Tourism | -- | Yes |
| 2019/2020 | 2º | Wine Tourism & Wine Business | -- | Yes |
| 2019/2020 | 2º | Large Events & Event Management | -- | Yes |
| 2019/2020 | 2º | Shopping Tourism & Luxury Retail Management | -- | Yes |
| 2019/2020 | 2º | E-Tourism | -- | Yes |
| 2019/2020 | 2º | Internship in Hospitality and Tourism Management | -- | Yes |
| 2019/2020 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | Yes |
| 2019/2020 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2019/2020 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2019/2020 | 1º | Research Methods in Hospitality and Tourism | -- | Yes |
| 2019/2020 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2019/2020 | 1º | Marketing Management | -- | Yes |
| 2019/2020 | 1º | Marketing Management | -- | Yes |
| 2019/2020 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2019/2020 | 1º | Strategy and Organizational Development for the Media | Master Degree in New Media Management; | Yes |
| 2019/2020 | 1º | Marketing Management | -- | Yes |
| 2018/2019 | 2º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2018/2019 | 2º | Internacional Tourism Management | -- | Yes |
| 2018/2019 | 2º | Financial Analysis of Hospitality Enterprises | -- | Yes |
| 2018/2019 | 2º | Doing Business Internationally | -- | Yes |
| 2018/2019 | 2º | Marketing in Banking | -- | Yes |
| 2018/2019 | 2º | Project Marketing | -- | Yes |
| 2018/2019 | 2º | Preopening Project in Hospitality and Tourism | -- | Yes |
| 2018/2019 | 2º | Project in Top Management in Hospitality and Tourism | -- | Yes |
| 2018/2019 | 2º | Wine Tourism & Wine Business | -- | Yes |
| 2018/2019 | 2º | Large Events & Event Management | -- | Yes |
| 2018/2019 | 2º | Internship in Hospitality and Tourism Management | -- | Yes |
| 2018/2019 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | Yes |
| 2018/2019 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2018/2019 | 1º | Research Methods in Hospitality and Tourism | Master Degree in Hospitality and Tourism Management; | Yes |
| 2018/2019 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | No |
| 2018/2019 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | No |
| 2018/2019 | 1º | Marketing Management | -- | Yes |
| 2018/2019 | 1º | Marketing Management | -- | Yes |
| 2018/2019 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2018/2019 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2018/2019 | 1º | Strategy and Organizational Development for the Media | Master Degree in New Media Management; | Yes |
| 2018/2019 | 1º | Marketing Management | -- | Yes |
| 2018/2019 | 1º | Marketing Management | -- | Yes |
| 2018/2019 | 1º | Marketing Management | -- | Yes |
| 2017/2018 | 2º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2017/2018 | 2º | Doing Business Internationally | -- | Yes |
| 2017/2018 | 2º | Project Marketing | -- | Yes |
| 2017/2018 | 2º | Preopening Project in Hospitality and Tourism | -- | Yes |
| 2017/2018 | 2º | Project in Top Management in Hospitality and Tourism | -- | Yes |
| 2017/2018 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2017/2018 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | No |
| 2017/2018 | 1º | Marketing | -- | Yes |
| 2017/2018 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2017/2018 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2017/2018 | 1º | Marketing Management | -- | Yes |
| 2017/2018 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2017/2018 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2017/2018 | 1º | Marketing Management Project 1 | -- | Yes |
| 2017/2018 | 1º | Marketing Management | -- | No |
| 2017/2018 | 1º | Marketing Management | -- | No |
| 2017/2018 | 1º | Marketing Management | -- | No |
| 2017/2018 | 1º | Strategic Marketing | -- | Yes |
| 2016/2017 | 2º | Doing Business Internationally | -- | Yes |
| 2016/2017 | 2º | Project Marketing | -- | Yes |
| 2016/2017 | 2º | Preopening Project in Hospitality and Tourism | -- | Yes |
| 2016/2017 | 2º | Project in Top Management in Hospitality and Tourism | -- | Yes |
| 2016/2017 | 2º | Marketing Management | -- | Yes |
| 2016/2017 | 2º | Marketing Management | -- | Yes |
| 2016/2017 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2016/2017 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2016/2017 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2016/2017 | 1º | Marketing Management | -- | No |
| 2016/2017 | 1º | Research Seminar in Management | Master Degree in Business Administration; | Yes |
| 2016/2017 | 1º | Research Seminar in Management | Master Degree in Business Administration; | Yes |
| 2016/2017 | 1º | Research Seminar in Management of Services and Technology | Master Degree in Management of Services and Technology; | No |
| 2016/2017 | 1º | Marketing Management | -- | Yes |
| 2016/2017 | 1º | Marketing Management | -- | Yes |
| 2016/2017 | 1º | Marketing Management | -- | Yes |
| 2016/2017 | 1º | Strategic Marketing | -- | Yes |
| 2015/2016 | 2º | Marketing in Banking | -- | Yes |
| 2015/2016 | 2º | Project Marketing | -- | Yes |
| 2015/2016 | 2º | Preopening Project in Hospitality and Tourism | -- | Yes |
| 2015/2016 | 2º | Marketing Management | -- | Yes |
| 2015/2016 | 2º | Marketing Management | -- | Yes |
| 2015/2016 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2015/2016 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2015/2016 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2015/2016 | 1º | Marketing Management | -- | Yes |
| 2015/2016 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2015/2016 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2015/2016 | 1º | Research Seminar in Management of Services and Technology | Master Degree in Management of Services and Technology; | Yes |
| 2015/2016 | 1º | Seminário 1 : Comportamento Financeiro Das Familias Portuguesas | -- | Yes |
| 2015/2016 | 1º | Marketing Management | -- | Yes |
| 2015/2016 | 1º | Marketing Management | -- | Yes |
| 2015/2016 | 1º | Marketing Management | -- | Yes |
| 2015/2016 | 1º | Strategic Marketing | -- | Yes |
| 2014/2015 | 2º | Marketing in Banking | -- | Yes |
| 2014/2015 | 2º | Project Marketing | -- | Yes |
| 2014/2015 | 2º | Marketing_fd | -- | Yes |
| 2014/2015 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | Yes |
| 2014/2015 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | Yes |
| 2014/2015 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | No |
| 2014/2015 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | No |
| 2014/2015 | 1º | Marketing Management | -- | No |
| 2014/2015 | 1º | Research Seminar in Management | -- | No |
| 2014/2015 | 1º | Marketing Management | -- | Yes |
| 2014/2015 | 1º | Marketing Management | -- | Yes |
| 2014/2015 | 1º | Marketing Management | -- | Yes |
| 2014/2015 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2014/2015 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
| 2014/2015 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
| 2013/2014 | 2º | Marketing Management | -- | Yes |
| 2013/2014 | 2º | Marketing Management | -- | Yes |
| 2013/2014 | 1º | Topics in Marketing Strategy | -- | Yes |
| 2013/2014 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2013/2014 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2013/2014 | 1º | Marketing Management | -- | Yes |
| 2013/2014 | 1º | Marketing Management | -- | Yes |
| 2013/2014 | 1º | Marketing Management | -- | Yes |
| 2013/2014 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
Teaching Activities
Supervisions
Ph.D. Thesis (7)
Ongoing (4)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Diogo Filipe Marques dos Santos Rosa | O papel da comunicação digital na gestão de crise. O caso das Instituições de Ensino Superior durante a COVID-19 | Portuguese | Developing | Iscte | 2024 |
| Isabel Rita Soromenho Silva Santos Sequeira | The effectiveness of the storytelling methodology in communicating cool brands | English | Developing | Iscte | 2022 |
| Tomé Rodrigues | English | Developing | Iscte | -- | |
| Luis Sá | Portuguese | Developing | Iscte | -- |
Concluded (3)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Cristina Maria Costa Abreu | Innovating in sustainable tourism: a nature-based tourism (NBT) business model | English | Iscte | 2022 | 2024 |
| Mónica Montes Mendes Rocha Ferreira | HUMAN-ARTIFICIAL INTELLIGENCE ENGAGEMENT EXPLORING THE PERSPECTIVES OF USERS AND TOURISM MANAGERS | English | Iscte | 2019 | 2022 |
| Li Dacan | The construction and application of brand value evaluation model for China's pharmaceutical industry | Iscte | 2018 | 2019 |
M.Sc. Dissertations (37)
Concluded (37)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Rui Manuel de Olim | Business Plan: Madeira Heritage Boutique Hotel | English | Iscte | 2021 | 2021 |
| Abigail Gaspar Gonçalves Fernandes | The Audience Response to Different Referral Reward Programs? Designs in Social Networking Sites | English | Iscte | 2021 | 2021 |
| Raquel Maria Freitas Pinheiro | The influence of experiential marketing on tourist satisfaction, purchase, repurchase and loyalty: the case of Madeira Island | English | Iscte | 2019 | 2021 |
| Carlos Ubaldo Sevilla Castillo | Social Media And Digital Marketing for Destination Promotion and Branding: The Case Study of The Can?t Skip Portugal Campaign. | English | Iscte | 2021 | 2021 |
| Inês Antunes Serras | The Impact of Experience in Brand Loyalty of Wine Brands in Portuguese Wine Industry | English | Iscte | 2020 | 2020 |
| Maria Martinho da Silva de Lemos Pires | The impact of Artificial Intelligence Virtual Personal Assistants as Sales Channels on Customer Loyalty | English | Iscte | 2019 | 2020 |
| Mariana Martins Rebelo | Local Tourism and the Millennials: The determinants influencing the accommodation choice | English | Iscte | 2019 | 2020 |
| Catarina Quintas Nunes | Green Marketing and the Conscious Consumers in Portugal | English | Iscte | 2019 | 2019 |
| Guilherme Caeiro de Matos | European Union Communication Redesign ? Digital Platforms Role for an Active Civic Participation | English | Iscte | 2019 | 2019 |
| Micaela Andreia Cabral Constantino | How can social media influence customers loyalty | English | Iscte | 2019 | 2019 |
| Marina Sevilha Balthazar dos Santos | Overcoming Barriers in Palliative Care Referrals - The Role of Marketing Strategies | Portuguese | Iscte | 2019 | 2019 |
| Catarina Isabel Neves Pereira da Silva | How are employees engaged to the brand where they work for? | English | Iscte | 2017 | 2019 |
| Mónica Correia Cardoso Coelho Santos | The generation Z omnichannel experience in @Cosmetics stores | Portuguese | Iscte | 2017 | 2018 |
| Mariana Ventura Rodrigues | New Trends In Store Atmosphere: An application to the telecommunication sector | English | Iscte | 2016 | 2017 |
| Jorge Miguel Vicente de Campos Máximo | Olisipiadas - Estudo de Caso sobre a Criação da Marca de um Programa Desportivo Municipal | Portuguese | Iscte | 2016 | 2017 |
| Filipe de Amaral Pedro Bota de Mendonça | New Trends in Marketing: The impact in convenience store's atmosphere | English | Iscte | 2016 | 2017 |
| Bernardo Antunes de Almeida | RELEVÂNCIA DO "PARQUE DAS NAÇÕES" PARA A DINÂMICA DO TURISMO NA CIDADE DE LISBOA | Portuguese | Iscte | 2016 | 2017 |
| Inês de Oliveira Rodrigues | Marcas de Luxo num Contexto Digital - Exclusividade VS Diferenciação. Caso Furla | Portuguese | Iscte | 2016 | 2017 |
| Ana Carolina Monte Rocha Baltazar Coelho | A Intenção de Compra nas Marcas no Facebook | Portuguese | Iscte | 2016 | 2017 |
| Filipa Loja Gomes Ferreira Evangelista | The Impact of New Trends in Supermarket Environment: The Case of the Olive Oil Sector | English | Iscte | 2016 | 2017 |
| Mafalda dos Santos Simões | New Trends in Store Atmosphere: An Application to the Banking Sector | English | Iscte | 2016 | 2017 |
| Dharmite Tushar Narendra | The Influence of New Trends in Store Atmospherics on Customer Experience in a Convenience Store Environment in Portugal | English | Iscte | 2016 | 2017 |
| Marta Gil da Silva Araújo | Comportamentos do Consumidor e a Relação com o Turismo Criativo: Requalificação das Regiões Centro Interior de Portugal | Portuguese | Iscte | 2015 | 2016 |
| Mille Nielsen | The Influence of Product Type, Humor Type, Brand Attitude, and Gender on Humour Effectiveness in ADS | English | Iscte | 2014 | 2015 |
| Anders Juul Nielsen | The consumer-brand relationship paradox | English | Iscte | 2014 | 2015 |
| Rita Margarida Rolin Pires | Intenção de Compra Online nos Seniores Portugueses | Portuguese | Iscte | 2013 | 2014 |
| José Carlos de Melo Pinto Martins | Ferramentas de Marketing Digital no Sector Hoteleiro em Portugal: Influência ou Confluência | Portuguese | Iscte | 2013 | 2014 |
| Maria João Sousa Inácio dos Santos | An E-Portrait of International Business Schools' Strategy | English | Iscte | 2013 | 2014 |
| Paulo Filipe Figueiredo Nunes | The Relationships Between Portuguese Banks and their Customers in a Recessionary Context | English | Iscte | 2013 | 2014 |
| Teresa Isabel Damião dos Reis | NInfluência do Preço e Ações Promocionais no Valor Percecionado da Loja de Retalho | Portuguese | Iscte | 2012 | 2014 |
| Hugo Miguel Fidalgo Ferreira | A Study About E-WOM on an Economic Crisis Context: The case of telecommunications | English | Iscte | 2013 | 2014 |
| Noor-Ayn Sacoor | The Impact of the Economic Crisis on Portuguese Consumer Behaviour - The automobile sector | English | Iscte | 2013 | 2014 |
| Joana Abreu Machado Barata Gorgueira | The Effects of an Economic Downturn on Portuguese Families Purchase and Consumption: An application to the tourism sector | English | Iscte | 2013 | 2014 |
| Nuno Tiago de Figueiredo Cardoso | The Influence of Social Media in the Purchase Decision Process - The case of portuguese energy consumers | English | Iscte | 2013 | 2014 |
| Maria Joana Magalhães de Pinho | Fashion and Beauty Advertising Models 'Age and its Impact on Over 50 Female Consumers' Purchase Intention | English | Iscte | 2012 | 2013 |
| António Filipe Esteves Miguel Carvalho | The Effects of Celebrity Endorsement on Consumers Purchasing Intentions | English | Iscte | 2011 | 2012 |
| Ana Rita Bendada da Silva | O Papel do Marketing Relacional na Internet. | Portuguese | Iscte | 2008 | 2009 |
M.Sc. Final Projects (93)
Concluded (93)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Margarida Silva Gonçalves | The Impact of Covid-19 on Event Management: How companies can use Social Media to face the Pandemic. A Social Media Marketing Plan for RConcept | English | Iscte | 2021 | 2021 |
| Maria Coroado Santos | Improving awareness and reinforcing brand positioning in savings and investments in a digital era | English | Iscte | 2021 | 2021 |
| Maria Garcia de Jesus | The Digital Transformation of the Banking Industry: Case of Caixa Geral de Depósitos | English | Iscte | 2021 | 2021 |
| Bernardo Maria de Siqueira de Almeida Tarouca Rôxo | Surf Tourism in Ericeira - The Groundbreaking Offer of Selina Boavista Selina | Portuguese | Iscte | 2020 | 2020 |
| Ana Sofia Félix Pires | DEVELOPMENT OF AN ONLINE STORE FOR TRADE OF EXCLUSIVE COSMETICS OF THE PHARMACY CHANNEL | Portuguese | Iscte | 2019 | 2020 |
| João Dias do Rosário Pinto | Tourism Recovery - The Municipality of Sintra | English | Iscte | 2019 | 2020 |
| Sara Vanessa Fernandes Costa | How can century-old multinational companies adapt their marketing and communication strategy to the digital channel and generational evolution: Philips Portuguesa S.A. | English | Iscte | 2019 | 2020 |
| Rute Alexandra Fonseca Serra | How to create value through experience: An APIVITA proposal | Portuguese | Iscte | 2019 | 2019 |
| Pedro Miguel Francisco Ferreira | Marketing Plan TEVA ? OTC | English | Iscte | 2019 | 2019 |
| Cátia Sofia Ladeira Amorim | Marketing Plan: An action plan sistematization as a value proposal to Inapa Packaging development | Portuguese | Iscte | 2019 | 2019 |
| Carlos Jorge da Costa Alves | Business Project - Marketing Plan- OTCs YF | Portuguese | Iscte | 2019 | 2019 |
| Patrícia Alexandra Leal de Oliveira Leal | Marketing plan creation for entrepreneurial companies with fast growth - Science4you Case | Portuguese | Iscte | 2019 | 2019 |
| Rita Lourenço de Sousa | How to Turn Innovative Startups into Successful Businesses: The Case of Techperks | English | Iscte | 2019 | 2019 |
| André Marques Travassos | How and why did Greenwish rebranded as "green" restaurant | English | Iscte | 2019 | 2019 |
| Rodrigo Vieira Castilho | DIGITAL MARKETING PERFORMANCE MEASUREMENT: HOW GOOD MARKETING PERFORMANCE MEASUREMENT PRACTICES CAN INCREASE FIRM?S PERFORMANCE - THE CASE OF FORALL PHONES | English | Iscte | 2019 | 2019 |
| Konstantin Brehm | The Future of Online Fashion Retail - How can Zalando SE leverage on its strong market position and technological progress in order to become Europe?s number one online fashion retailer? | English | Iscte | 2019 | 2019 |
| Célia Marina Lopes Cabral | The impact of social media on corporate reputation in B2B context. | Portuguese | Iscte | 2017 | 2018 |
| Jorge Miguel Abreu Dias | MARKETING COMMUNICATION ON A NON-PROFIT ORGANIZATION - A CASE STUDY ABOUT THE ACTIVITY OF A STUDENTS? UNION - ASSOCIAÇÃO DE ESTUDANTES DO ISCTE-IUL | English | Iscte | 2017 | 2018 |
| Mariana Martins Domingues Castelo Carrilho | We Care For More Than Hair - Salon Emotion as the key for L´Oréal Professionnel to maintain its leadership. | English | Iscte | 2017 | 2018 |
| Filipa Fernandez Veiga da Silva | The cultural differences between the Portuguese and Spanish consumer: Science4you's strategy | English | Iscte | 2017 | 2018 |
| Inês Bernardo dos Santos | Customer Satisfaction and its relation with a positive NPS | English | Iscte | 2018 | 2018 |
| Graça Maria Porto Temudo Pires de Oliveira | O Negócio da Publicidade no Contexto de um Operador Postal | Portuguese | Iscte | 2016 | 2017 |
| Lia Barbieri da Nóbrega | Promotion of Sustainability in Higher Education Instituitions: ISCTE-IUL | English | Iscte | 2016 | 2017 |
| Inês Ferreira Lourenço Pinto | How can Store Atmosphere be Applied in Sonasol Brand | English | Iscte | 2016 | 2017 |
| Marta Isabel dos Santos Brito Patrício | Crescer em Tempos de Crise: caso de rebranding Compal | Portuguese | Iscte | 2015 | 2016 |
| João Filipe Ramos Pereira Gens | Implementação de CRM na Ordem dos Engenheiros | Portuguese | Iscte | 2015 | 2016 |
| Osvaldo Miguel Pereira Cordeiro | O Reposicionamento da Marca Landini no Mercado Português de Tractores Agrícolas | Portuguese | Iscte | 2015 | 2016 |
| Maria Carolina de Azaredo Raposo | Flagship Store Frutológica Compal | English | Iscte | 2015 | 2016 |
| Filipa Ribeiro do Couto | Lançamento de uma Nova Marca: Natur Troofs - Projeto Trofal S.A. | Portuguese | Iscte | 2015 | 2016 |
| Ana Catarina de Almeida Fancaria | How to Conquer the 6th Continent - Lancôme Brand in Travel Retail | English | Iscte | 2015 | 2016 |
| André Filipe Ribeiro Bettencourt Calado | Case Study: Create a Facebook Campaign to Launch the APP Matrix Color Lounge | English | Iscte | 2015 | 2016 |
| Ana Rita Belo Pereira Francisco | Marketing Persona Formulation and Content Strategy Analysis for PHC Software, SA | English | Iscte | 2015 | 2016 |
| João Francisco Vaz da Rocha Paes de Faria | A Marketing Plan For The Nintendo NX | English | Iscte | 2015 | 2016 |
| Luís Alexandre Faria Gomes | Impacto do Relançamento de Marcas em Declínio - O caso da marca Flora | Portuguese | Iscte | 2015 | 2016 |
| Catarina Fernandes Dias | How Can Luxury Cosmetic Companies Leverage on Global Shoppers. The case study of Kiehl´s since 1851 | English | Iscte | 2014 | 2016 |
| Vanda Cristina Badagola Murteira Vaz de Carvalho | A Necessidade de Adaptação dos Bancos à Realidade Digital | Portuguese | Iscte | 2015 | 2016 |
| André Lima Campino | Dollarshaveclub.com - A case study on how can the brand tone of voice enable a startup to become a viral sensation | English | Iscte | 2014 | 2015 |
| Carlota Alves Vieira Duque Neves | Reposicionamento do Restaurante Hippopotamus do Hotel Tivoli Oriente | Portuguese | Iscte | 2014 | 2015 |
| Carolina Safara Saiote | Danone's CRM Program "Alimenta Sorrisos": A development plan | English | Iscte | 2014 | 2015 |
| Ana Rita Guerreiro Torrinha Monteiro Teles | Plano de Comunicação Digital para a Marca Amanhecer | Portuguese | Iscte | 2014 | 2015 |
| Maria do Carmo Orta Oliveira de Herédia Cordovil | A Communication Plan for the "1 Yogurt a Day" Program | English | Iscte | 2014 | 2015 |
| Soraia Sofia Fernandes do Vale | A Social Media Marketing Plan for Galp Energia | English | Iscte | 2014 | 2015 |
| Miguel Lages Ribeiro Gomes Saúde | Sporting Clube de Portugal, a Social Media Benchmark in the Football Clubs' Sector | English | Iscte | 2014 | 2015 |
| Francisco Van Zeller de Moser | O Turismo da Cidade de Lisboa numa Perspectiva Cruzada entre a Procura e a Oferta | Portuguese | Iscte | 2014 | 2015 |
| Vânia Catarina Pereira de Barros Gregório | The Challenge of Enhancing a Luxury Brand Without Awareness in a Perfumery | English | Iscte | 2013 | 2014 |
| Ricardo António Teixeira Avelino | Marketing Communication Plan - Century 21 Global | English | Iscte | 2013 | 2014 |
| Cláudia Patrícia Ferreira da Silva Loureiro | Análise e Estratégia do Lançamento de Margarina Imperial | Portuguese | Iscte | 2012 | 2013 |
| Diogo Lopes Caramelo | Segmentation Model for an Electronics and Appliances Retailer in B2B Market | English | Iscte | 2012 | 2013 |
| Celso Alves Martins | Albufeira: A Proposal for Brand Redefinition and Communication Plan | English | Iscte | 2012 | 2013 |
| Vera Sofia Gonçalves Silva | Go-To-Market Strategy for Video Call Through Television | English | Iscte | 2012 | 2013 |
| Miguel Jesus Rito Calado | Brand Redefinition and Communication Plan for Grândola | English | Iscte | 2012 | 2013 |
| João Paulo Coelho dos Santos | Brand Extensions: A Marketing Plan for the Launching of a Tea Product Line Applied to LUSO | English | Iscte | 2012 | 2013 |
| Raquel Rodrigues Antão | An Integrated Communication Plan for Herdade dos Arrochais | English | Iscte | 2012 | 2013 |
| Mariana de Brito Simões | Tourists' Insights of Historic Hotels: The Case of Pousadas de Portugal | English | Iscte | 2011 | 2012 |
| João Filipe Arrobas Correia de Matos | Análise da Estratégia Co-Branding no Sector Financeiro em Portugal - O caso da CGD | Portuguese | Iscte | 2011 | 2012 |
| Frederico Simões Amores | Optimus Kanguru - Novos Canais de Distribuição | Portuguese | Iscte | 2011 | 2012 |
| José Manuel Paulino Barambão | Plano Estratégico para o Desenvolvimento do Turismo Desportivo no Concelho de Sines como forma de Combater a Sazonalidade | Portuguese | Iscte | 2011 | 2012 |
| Helena Isabel Teixeira Torres | A relação entre a indústria das viagens e turismo em Portugal e o Facebook: Profissionalização da página do Facebook da Amadeus Portugal | Portuguese | Iscte | 2011 | 2012 |
| Sara de Azevedo Rodrigues | O Impacto das Redes Sociais no Relacionamento entre Marcas e Consumidores | Portuguese | Iscte | 2011 | 2012 |
| Mariana Trindade Ricardo | Plano para a Definição de Modelos de Segmentação para o Meo | Portuguese | Iscte | 2011 | 2012 |
| Carmen Sofia Mendes Garcia de Castro | Imagem das Marcas da Distribuição | Portuguese | Iscte | 2011 | 2012 |
| Inês Rubio Cabrita | Portuguese Online Searching and Buying Behavior for Personal Lifestyle Products and Services | English | Iscte | 2011 | 2012 |
| Joana Cláudia Estêvão Ramalho | Touristic Marketing: communicating a brand called Vila Real de Santo António | English | Iscte | 2011 | 2012 |
| Mafalda Isabel Biga Campanha | Digital Communication Plan for Renault Twizy | English | Iscte | 2011 | 2012 |
| José António Nobre Cardoso | Online Buying Behavior in Tecnological and Office Produtcts | English | Iscte | 2011 | 2012 |
| Adelaide Sofia Marques Portela Batista | Food for Wine Lovers - A restaurant repositiong | English | Iscte | 2011 | 2012 |
| Inês Martins dos Santos Fidalgo Fonseca | L'Oréal Professionnel Homme "Redefining the Market with a New Extension | English | Iscte | 2011 | 2012 |
| Madalena Piano de Abreu Castelo Branco | Being Traditional in the Global - Santini case study | English | Iscte | 2011 | 2012 |
| Rodrigo Gordicho da Costa Hipólito de Oliveira | Iscte | 2010 | 2011 | ||
| Marta Isabel Pedrosa Ribeiro | Fidelização de Consumidores SKIP | Iscte | 2010 | 2011 | |
| Steven Henriques Santos | Factores Competitivos: Mergulhando no turismo do Surf. | Iscte | 2010 | 2011 | |
| Diana Ferreira Mota de Oliveira Ponte | Iscte | 2010 | 2011 | ||
| Ana Catarina Correia Campos | As Extensões de Marca: Caso Dove Men+Care. | Portuguese | Iscte | 2010 | 2011 |
| Rita Gomes Alves | A Influência da Comunicação no Crescente Consumo de Produtos Grooming Masculinos. | Iscte | 2010 | 2011 | |
| Fábio Alexandre Rodrigues Nunes | Turismo Rural: Aldeia de Mofreita | Iscte | 2010 | 2011 | |
| Bárbara Ramos Pais Silveira | Impacto da Gestão de Reclamações na Fidelização de Clientes | Iscte | 2010 | 2011 | |
| Ivan Miguel Pinheiro Pacheco Coelho | O Mercado dos Hostels: Análise e Estratégia de expansão de um caso de sucesso | Portuguese | Iscte | 2008 | 2011 |
| Margarida Távora Alves | Iscte | 2010 | 2011 | ||
| Ricardo Manuel da Silva Veras Santos Reis | Jornal de Negócios: O Fim da Liderança no Mercado da Imprensa Diária Portuguesa | Portuguese | Iscte | 2010 | 2011 |
| Inês de Albuquerque Tomás Mateus | Iscte | 2010 | 2011 | ||
| Maria do Carmo de Morais de Matos | O Relatório de Sustentabilidade da Matutano. | Portuguese | Iscte | 2009 | 2011 |
| Maria Sofia Godinho Quintino de Barros | Estudo sobre a Consumidora Portuguesa de Vinhos - O impacto das crenças na sua opção de beber vinho | Portuguese | Iscte | 2009 | 2011 |
| Teresa Alexandra Féria Gato Contreiras Revez | Comunicação Integrada da Marca Alentejo. | Portuguese | Iscte | 2010 | 2010 |
| Rita Gouveia Macedo Ferreira | A Imagem da SATA no Continente Português. | Portuguese | Iscte | 2009 | 2010 |
| Luís Miguel de Jesus Simões Justino | A Internacionalização da Proóptica para Marrocos como Forma de Melhorar a Competitividade da Empresa | Portuguese | Iscte | 2009 | 2010 |
| Nuno Miguel Dias de Carvalho | Estratégias de Marketing na Banca Portuguesa: A Oferta de Trade Finance. | Portuguese | Iscte | 2009 | 2010 |
| Sónia Lourenço Olaio | CRM: A Importância da Relação One-to-One em Contexto da Crise Financeira. | Portuguese | Iscte | 2009 | 2010 |
| Artur Jorge Mendes Fernandes | Análise nas 4 Vertentes dp Marketing-Mix no Lançamento do Alfa Romeo Mito. | Portuguese | Iscte | 2008 | 2010 |
| Ana Sofia Narciso Marques de Andrade Nunes | Novo Paradigma do Crédito Habitação | Portuguese | Iscte | 2008 | 2010 |
| Maria Teresa Marques Vidigal | A Imagem de Portugal como Destino Turístico em Espanha. | Portuguese | Iscte | 2008 | 2010 |
| Gonçalo dos Santos Ribeiro | Plano Estratégico de Comunicação para a Intertur S.A. | Portuguese | Iscte | 2008 | 2009 |
| Maria Margarida Rodrigues Gonçalves Bettencourt | A Internacionalização do Compal Essencial para o Mercado Polaco. | Portuguese | Iscte | 2008 | 2009 |
| Marco Emmanuel da Cruz Godinho | Um Estudo Exploratório sobre a Orientação de Marketing pelo Mercado. | Portuguese | Iscte | 2008 | 2009 |
